in

When Best Picture Winners Overcome a Release Early in the Year

“Everything Everywhere All at Once” isn’t the first top film to have its debut long before awards season. But it is one of the few to go the distance.

When “Everything Everywhere All at Once” made its debut last March at the South by Southwest film festival, followed by a nationwide release the next month, expectations were modest.

Maybe the quirky A24 film about a multiverse-jumping mother striving to finally connect with her daughter — and busting some martial arts moves along the way — would make some money. And then “hot dog fingers” mania happened. Seemingly overnight, TikTokers glommed on to the prompt “If the multiverse is real, I hope there’s one where …” and imagined alternate timelines for their lives. Moviegoers across the country flocked to see the film once, twice, nine times. But back in spring 2022, no one could have anticipated the movie’s best picture triumph at the Oscars on Sunday night.

Conventional wisdom has it that films released in the fall make stronger contenders. So when “Everything Everywhere” won, it joined a select group of films that were similarly released early — or early-ish — in a previous year, and that went on to capture the most coveted prize in Hollywood.

Here are nine times a release in spring or summer — or, once, even in January — has gone on to win big.

January 1943

A release early in the year was not viewed as a competitive disadvantage until the early 1990s, when the former Hollywood producer Harvey Weinstein’s guerrilla-style efforts on behalf of smaller indie films like “The Crying Game” (1992) and “Il Postino” (1995) kicked off the modern era of Oscar campaigning. The World War II-set romantic drama “Casablanca” was actually in good company among the 10 best picture contenders: All but three were released between January and August.

May 1952

In the 1950s, it was common for best picture winners to also be box-office behemoths. “The Greatest Show on Earth,” Cecil B. DeMille’s 152-minute circus extravaganza, became the highest-grossing film of the year in 1952, thanks to its extended stay in theaters.

March 1965

David Lean’s epic romance “Doctor Zhivago,” a December release, was the favorite after he won best director for his previous two movies (“The Bridge on the River Kwai” from 1957 and “Lawrence of Arabia” from 1962). But audiences loved Maria — “The Sound of Music” became the highest-grossing film of 1965 — and the film won five statuettes, including best picture.

May 1969

The only X-rated film to ever win best picture hit theaters long before the four other best picture contenders. The idea of releasing awards contenders as close as possible to the date of the ceremony — just before the eligibility cutoff at the end of the previous year — so they’d be top of mind for voters was just beginning to take hold and would become common in the 1980s.

March 1972

Paramount brass locked horns with the director Francis Ford Coppola on every major decision, and the studio chief at the time, Robert Evans, fought to push the film’s original Christmas 1971 release to the spring to force Coppola to do another edit. (That made the film, which runs nearly three hours, even longer!) To be fair, “The Godfather” would have been Oscars catnip no matter when it was released.

February 1991

Like “Everything Everywhere All at Once,” “The Silence of the Lambs” was bolstered by huge word of mouth and strong reviews. The cannibalistic thriller — still the only horror movie to win best picture — topped the box office for five consecutive weeks after it was released in February 1991. Then it hit VHS just before Halloween, vaulting it back onto voters’ radar.

July 1994

This crowd-pleasing baby boomer tale was up against a stacked lineup of best picture nominees that included “Pulp Fiction” and “The Shawshank Redemption.” But moviegoers had embraced the tale of Tom Hanks’s kindhearted Alabamian, and it spent the summer hovering at or near the top of the box office, a run that Oscar voters surely noted.

May 2005

The divisive, Los Angeles-set race-relations drama pulled off one of the biggest upsets in Oscar history. The gay western “Brokeback Mountain” was an early front-runner and theories abound about why voters gave its filmmaker, Ang Lee, the best director Oscar but the top prize to Paul Haggis’s urban drama. In hindsight the win wasn’t exactly definitive. In 2012, Film Comment named “Crash” the worst best-picture winner of all time.

June 2009

“The Hurt Locker,” Kathryn Bigelow’s low-budget American war thriller, had a slow rollout in theaters, going from four to 535 by the end of July. But it racked up strong performances at precursor award shows leading into the Oscars.

Source: Movies - nytimes.com


Tagcloud:

Lottie Moss brands herself a ‘f***ing princess’ as she bares all in racy topless clip

Bear Grylls tells people to eat testicles for health benefits and to 'stay strong'