Bella Hadid has turned up the heat in a sizzling new activewear campaign – cooling off by the pool after showing off Alo’s latest collection.
The American supermodel, 29, stars in Alo’s new ‘California Blue’ collection, putting her incredible figure on display in a series of striking images captured by renowned fashion photographers Mert & Marcus.
Bella brings her signature model looks to the campaign as she poses in the brand’s latest pieces, with the shoot showcasing a collection designed to work just as well during a workout as it does away from the gym. The range features sculpt-focused leggings, body-skimming performance tops and elevated outerwear, all presented in a sophisticated mix of rich earth tones and sleek neutrals.
Alo has designed the pieces to move seamlessly between high-intensity exercise and everyday life, giving its latest collection a fashion-forward edge beyond traditional gymwear.
And Bella is clearly no stranger to the brand. Reflecting on her long-standing relationship with Alo and why its clothes have become such a regular part of her wardrobe, she said: “Alo has been a staple in my closet for years, whether I’m heading to a workout or just moving through a busy day.
“Teaming up on this campaign felt completely natural because the pieces truly bridge that gap between authentic comfort, high performance, and clean, effortless design.”
The campaign sees Bella embrace the collection’s mix of performance and style, with the supermodel proving activewear can make just as much of an impact outside the gym.
Her appearance in the campaign comes as the activewear market continues to blur the line between sportswear and everyday fashion, with versatile pieces increasingly designed to be worn throughout the day.
For Alo, the California Blue collection takes that approach further with its combination of streamlined silhouettes, neutral shades and performance-focused designs.
Bella’s long-standing connection with the brand also makes her a natural choice to front the campaign, with her own approach to dressing reflecting the collection’s emphasis on comfort and versatility.
Whether she’s heading to a workout or simply getting through a busy day, the model says Alo has become a staple in her wardrobe.
And as she lounges poolside in the latest campaign, Bella makes a strong case for activewear being every bit as eye-catching away from the treadmill as it is during a workout.
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Source: Celebrities - dailystar.co.uk
