Elton John is taking on fellow popstars Kylie Minogue and Gary Barlow with a new ‘groundbreaking’ adventure
Kylie Minogue and Gary Barlow better watch out as Elton John has launched his own bubbly. The iconic star has announced Elton John Zero – A non-alcoholic sparkling wine, that was crafted alongside husband David Furnish to ensure that everyone can enjoy tipple at one of their infamous parties.
Elton said: “Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness.”
The wine will likely be served at Elton and David’s infamous annual Academy Awards viewing party at their Los Angeles home as they wanted to ensure all guests can raise a glass with them.
David explained: “I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special.
“Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration – without compromise.
“Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.”
Even the bottle has style, with Elton designing it around his iconic star-shaped glasses, the 78-year-old said: “Elton John Zero Blanc de Blancs is an elegantly elevated interpretation of a traditional Sparkling, with all the finesse of a classic Blanc de Blancs.
For the design, I wanted it to feel deeply personal and timeless, so we paired my E Star iconography with a rich blue backdrop – one of my signature colours.
Blue has always symbolised calm, depth, and creativity for me; it’s on the cover of my Diamonds – Greatest Hits collection, and it’s fast becoming the colour of choice for sophisticated, non-alcoholic experiences.
Elton John Zero Blanc de Blancs will be poured at some of the UK’s leading establishments, including The River Cafeì in Hammersmith and Lilibet’s in Mayfair. It will also be available nationwide at Sainsbury’s and online at www.eltonjohnzero.com, priced at £10.00
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