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      How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’

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      The famous ad campaign paid dividends for both the company and its pitchman, who died on Wednesday.Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and efficiency.They quickly realized that one man radiated all of those qualities. So they made the football player O.J. Simpson, who died on Wednesday at the age of 76, the first Black star of a national television advertising campaign.“They had a slogan — the Superstar in Rent‐a‐Car — and I was the current reigning superstar as far as the competition was concerned,” Simpson told The New York Times in 1976.The campaign would pay dividends for both the company and its pitchman, who in early Hertz ads was shown racing through an airport terminal and leaping over rope barriers, clutching a briefcase instead of cradling a football. In some of Simpson’s later ads, average Janes and Joes cheered him on as he ran, yelling, “Go, O.J., Go!”At that time, decades before Simpson was acquitted of killing his former wife and her friend, he was known for dazzling on the field for the University of Southern California and the Buffalo Bills. His athleticism and speed made Simpson the perfect choice for the Hertz commercials that widened his stardom beyond the gridiron, offering him up as a suave, smiling promoter known to football fans and businessmen alike.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      O.J. Simpson: Made in America, Made by TV

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      In O.J. Simpson’s life and trials, television was a spotlight, a microscope and a mirror.One of the strangest quotes I can remember associated with O.J. Simpson came from the broadcaster Al Michaels during the notorious freeway chase in 1994. Michaels, a sports commentator now covering the flight from the law of one of America’s biggest celebrities, said that he had spoken with his friend Simpson on the phone earlier. “Al,” Michaels recalled him saying, “I have got to get out of the media business.”For a man who was about to be arrested and charged with the murder of his ex-wife, Nicole Brown Simpson, and her friend, Ron Goldman, it was an odd statement. But it was accurate. Simpson, during and after his pro football career, was a creature of the media business. With the freeway chase, and the acrimonious trial on live TV, he would essentially become the media business. Simpson, who died Wednesday at age 76, was one of the most-seen Americans in history.What did people see when they looked at O.J. Simpson? A superstar, a killer, a hero, a liar, a victim, an abuser, an insider, a pariah — often many of these at once. In his fame and infamy, he was an example of what celebrity could make of a person and a symbol of what the media could make of a country.Simpson’s football career made him a TV star in itself, as he became the first N.F.L. running back to rush for more than 2,000 yards in a season, with the Buffalo Bills. But he found his way into mass-market stardom during the commercial breaks, doing endorsements for RC Cola, Chevrolet and, most famously, Hertz rental cars.Simpson was a star for the Buffalo Bills, but endorsements dramatically increased his fame.Getty ImagesAs the documentary “O.J.: Made in America” would later detail, race was a subtext of Simpson’s fame, even in his pitchman days. There was a sense of social relief in having white America, after the civil-rights battles of the 1960s, embrace a charismatic Black star. It felt good for the country to like O.J.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      What to Watch This Weekend: A Food-Fantasy Anime

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      “Delicious in Dungeon” on Netflix combines the aesthetic pleasures of anime with the food-nerd pleasures of Serious Eats.A scene from “Delicious in Dungeon.” Yes, they eat that mushroom.Netflix“Delicious in Dungeon,” a magical-quest saga with a gleeful emphasis on cooking and biology, combines the aesthetic, kinetic pleasures of anime with the food-nerd pleasures of Serious Eats. First we find the kraken, then we slay the kraken, then we practice safety in handling seafood, then we learn about parasites and the cooking methods that kill them, then we eat.So far 15 episodes of the show, based on the manga by Ryoko Kui, are on Netflix, with new installments arriving Thursdays. As with many adventures that include cloaks and swords, “Dungeon” (in Japanese, with subtitles or dubbed) follows a ragtag crew. The angelic Falin has been eaten by the Red Dragon, and now her brother, Laios, and friends Marcille and Chilchuck are determined to find the dragon, slay it and rescue her before she can be completely digested. Along the way, Laios and friends meet Senshi, a gruff and bearded dwarf who is a gifted chef and knowledgeable ecologist. They decide that their journey will also include eating all the monsters they encounter — and lo, they encounter many monsters, including plants, fungi, creatures and spirits.How ought one truss the chicken half of a half-chicken, half-snake basilisk? How can mud-based golems be repurposed as cabbage gardens? What are the gnarly ethics of eating demi-human creatures? “Dungeon” shines as food-fantasy reverie, with Senshi explaining both the physiology of magical creatures and outlining the tastiest methods for preparing them. Cook those coin-bugs belly-side down, and make sure to swing your jar of holy water through several ghosts to get the creamiest sorbet.Anyone who has ever pored over a map at the beginning of a fantasy book or wished Wookieepedia included more about the food chain will find ample pleasures here. “World-building” is too mild a term to describe the scope of detail in every episode of “Dungeon,” though I do wish Netflix offered more-detailed translations of the many, many diagrams. The lush score and rich, evocative visual language add a sense of grandeur and occasional maturity to the show that the narrative and dialogue can’t generate on their own.I could take or leave the broad plot of “Delicious in Dungeon,” but the charms of all its little asides add up. A montage of Marcille finally convincing Senshi to bathe is so poignant and darling I watched it twice, and all the ways animation can convey tastiness make even the most indulgent live-action food shows seem barren in comparison. More

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      Late Night Mocks Arizona’s Abortion Law

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      “That is crazy — but remember it’s Arizona, so it’s a dry crazy,” Stephen Colbert said of the state’s 160-year-old ban on abortion, newly reinstated.Welcome to Best of Late Night, a rundown of the previous night’s highlights that lets you sleep — and lets us get paid to watch comedy. Here are the 50 best movies on Netflix right now.Hazing ArizonaThe Arizona Supreme Court on Tuesday reinstated a law from 1864 banning nearly all abortions in the state.Stephen Colbert called it “a law so old that it was passed before women had the right to vote.”“To which the Arizona Supreme Court said, ‘Don’t worry, we’ll work on that one next.’” — STEPHEN COLBERT“That is crazy — but remember it’s Arizona, so it’s a dry crazy.” — STEPHEN COLBERT“1864? Was anybody even there yet? Was this their first law right after Don’t Shoot the Piano Player?” — SETH MEYERS“States can enforce laws written before they were even states? Does that mean any state in the Louisiana Purchase is now subject to the laws of 18th-century France? If you steal a loaf of bread in Baton Rouge, you’ll be sentenced to 19 years in jail, and they’ll write a musical about you?” — SETH MEYERS, referring to “Les Miserables”The Punchiest Punchlines (‘Simon & Joefunkel’ Edition)The White House state dinner for Prime Minister Fumio Kishida of Japan also got some attention from the hosts.“You know Joe Biden — his state dinners are a little different than the usual. For one thing, they start at 4:30., and you can only get in if you have a Groupon.” — JIMMY KIMMEL“The musical entertainment for the event was Paul Simon, which is — that’s a good one. That’s big. Trump was lucky to get the surviving members of O-Town for one of his state dinners, but Japan got an evening of Simon & Joefunkel.” — JIMMY KIMMEL“Yep, Biden got to eat dinner with a performance from Paul Simon. Meanwhile, Kamala Harris had to sit through a lunch with Art Garfunkel.” — JIMMY FALLON“So of course Paul Simon kicked off his old hit, ‘Me and Fumio Down by the Schoolyard.’” — STEPHEN COLBERTThe Bits Worth WatchingVampire Weekend performed their new song “Mary Boone” on Wednesday’s “Daily Show.”What We’re Excited About on Thursday NightThe Norwegian singer-songwriter girl in red is the musical guest on Thursday’s “Tonight Show.”Also, Check This OutThe Indigo Girls, Amy Ray and Emily Saliers, were routinely mocked for being too earnest, too poetic, too folky, too lesbian. OscilloscopeThe Indigo Girls opened up their archives for “It’s Only Life After All,” a new career-spanning documentary about the folk-rock music duo. More

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      ¡Vámonos! Dora Is Back for a New Round of Exploring

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      Boots, Map, Swiper and Backpack all return too, in a new “Dora” that includes a lot more Latin music and Spanish language.Barbie isn’t the only childhood heroine experiencing a renaissance. Yet unlike the doll of last year’s blockbuster movie, the next pop-culture star who’s about to re-emerge isn’t a statuesque blonde in stiletto heels. She’s a pint-size Latina with sturdy sneakers and a trusty backpack.Welcome back, Dora.Nickelodeon, the network that in 2000 introduced “Dora the Explorer,” the groundbreaking bilingual animated show about the adventures of a 7-year-old Hispanic girl, is now rebooting that hit series, which over eight seasons aired in more than 150 countries, winning multiple awards and inspiring two TV spinoffs and a feature-length film.The new show’s catalyst “wasn’t necessarily that the first series was over,” Valerie Walsh Valdes, a creator and executive producer of “Dora,” said in a video interview. (“Dora the Explorer” continues to stream on various outlets, including YouTube.) “It was, ‘OK, how are we extending it, how are we going to grow her? And what’s the next iteration?’”On Friday, Paramount+ will release a full season of 26 streaming episodes of the new show, which is titled simply “Dora” and which will also air internationally on the Nick Jr. channel. (Select episodes will be on YouTube as well.) An accompanying podcast, “Dora’s Recipe for Adventure,” will expand the little girl’s exploits into the culinary sphere.The 2024 “Dora” combines old and new. The series retains all the core characters — Dora; her sidekick, the monkey Boots; her talking tools, Backpack and Map; and her antagonist, the thieving fox Swiper — while featuring them for the first time in computer-generated animation. The show still focuses on expeditions that teach problem-solving strategies and social skills, but Map now has some high-tech capabilities. Dora and Boots continue to embark on missions to find lost objects or aid friends in a magical rainforest, but the quests are faster-paced: Each “Dora” episode is now an 11-minute story. And, significantly, the series will incorporate a greater breadth of Latin music and more Spanish language for Dora.Ten-year-old Diana Zermeño voices Dora in the new show, while Kathleen Herles, who played her in the original “Dora the Explorer” series, has returned to voice Dora’s mother.Paramount+We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Stephen Colbert Mocks Trump’s Failed Bid to Delay Hush-Money Trial

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      Colbert said Donald Trump’s lawyers wanted “an impartial jury who knew nothing about the events in America over the last nine years.”Welcome to Best of Late Night, a rundown of the previous night’s highlights that lets you sleep — and lets us get paid to watch comedy. Here are the 50 best movies on Netflix right now.‘His Crimes Are the News!’An appeals court judge on Monday denied Donald Trump’s request to postpone his criminal trial in Manhattan stemming from a hush-money deal with a porn star. His lawyers unsuccessfully argued that the former president couldn’t get a fair trial in New York because potential jurors were exposed to news reporting on his other recent legal issues.“So are you saying members of the jury can’t have seen any news about Donald Trump’s crimes?” Stephen Colbert said. “His crimes are the news!”“[Imitating Trump’s attorney] Your honor, it is only fair that our client be judged by an impartial jury who knew nothing about the events in America over the last nine years. Might I recommend 12 confused men who were dropped off in a forest as infants and then raised by wolves, or, if they’re not available, could we acquire some clone babies that have been rapidly aged in some sort of machine and then released into the jury box. Oh, they think he’s guilty, too? OK.” — STEPHEN COLBERT“You were president — the whole country has a bias. The only way you’re getting a juror who doesn’t know you is if it’s randomly Tiffany.” — SETH MEYERSThe judge released a questionnaire on Monday for potential jurors, with questions like “whether they believe in QAnon, use Truth Social, or attend Trump rallies,” Jimmy Fallon said on Tuesday. “In other words, he wants to know, ‘Are you Marjorie Taylor Greene?’”“‘Has former [President] Trump ever buried you or anyone you love on one of his golf courses?’” — JIMMY KIMMEL“I wish I could get in on questioning these potential jurors. I feel like I’d be so good at it. ‘And one final question, sir: Does your truck have nuts?’” — JIMMY KIMMELThe Punchiest Punchlines (Forgiveness Edition)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      A New Film on William F. Buckley Examines the Godfather of Modern Conservatism

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      The PBS documentary “The Incomparable Mr. Buckley” implicitly and explicitly asks: What would William F. Buckley think of today’s Republican Party?William F. Buckley Jr., widely considered the godfather of modern conservatism, defended Joseph McCarthy and his communist witch hunts. He praised the “restraint” of Alabama law enforcement officers who brutally assaulted civil rights marchers on the Edmund Pettus Bridge in 1965. He was also a silver-tongued intellectual who abhorred boorish thinking and behavior and savored debates with the sharpest minds of his era.Such a track record invites the question asked, implicitly and explicitly, in a new “American Masters” documentary: What would Buckley think of the current Republican kingpin, Donald Trump, and his followers? Would Buckley, who died in 2008, denounce the direction of the movement he helped start and disown a former (and perhaps future) American president who has expressed his admiration for a strongman Russian president? Or would he find a way to fold Trump and his supporters into his dreams of a conservative empire?In “The Incomparable Mr. Buckley,” which premiered last week on PBS and is streaming on PBS.org, Buckley’s son, the novelist and former George H.W. Bush speechwriter Christopher Buckley, gives a cryptic assessment of what the senior Buckley would think of Trump: “He might just have said, ‘Demand a recount,’” a riff on William F. Buckley’s oft-repeated joke about what he would do if he won his 1965 New York mayoral bid. In a recent video interview, however, Christopher Buckley was more direct.“I don’t equate Trumpism with conservatism,” he said. “I’m very glad my father and Ronald Reagan are not alive to see what’s happened to the G.O.P. and to the national discourse.”Others, including some who appear in the film directed by Barak Goodman, say it’s not that straightforward.“My own view is that Buckley would probably think about Trump more or less what he thought about McCarthy,” Beverly Gage, a history professor at Yale University and author of the 2022 Pulitzer Prize-winning J. Edgar Hoover biography “G-Man,” said in a video interview. “He would see Trump as tremendously useful as a concentration of many of the themes and constituencies that Buckley stood for.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Fallout’ Finds the Fun in an Apocalyptic Hellscape

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      TV’s latest big-ticket video game adaptation, from the creators of “Westworld,” takes a satirical, self-aware approach to the End Times.The scream was just right — bloodcurdling, if also very funny — and the practical effects crew had finally found the proper volume and trajectory of the water cannon. The idea was to film what might happen if you ripped a man from the throat of a mutant salamander, exploding its guts like a giant water balloon.All that remained was to decide what color of bile to slather on the actor (Johnny Pemberton) and on the salamander’s many teeth, which nuclear radiation had transformed into rows of humanlike fingers.Based on observations made during a visit to the Brooklyn set of “Fallout” in early 2023, Amazon had spared no expense to make the show, the latest genre-bending series from Jonathan Nolan and Lisa Joy, the creators of “Westworld.” So it was no surprise when Nolan, on set to direct that chilly afternoon, was presented with not one but some half-dozen buckets of bile to choose from, in a variety of revolting hues. He settled on a pukey pinkish yellow.“This is the closest thing to comedy that I’ve worked on,” he said later by phone. With writing credits on films like “Memento,” “The Dark Knight” and “The Prestige,” Nolan has tended to skew dark. Comically exploding monster guts — this was new territory.“It’s a lot of fun,” he said.A fun apocalypse? Amid all the doom and gloom of most sci-fi spectacles and social media feeds? Yes, please.“Fallout” premieres Wednesday on Prime Video, and at first it may sound familiar to viewers of a certain postapocalyptic HBO hit from last year, “The Last of Us.” Imagine: a sprawling, expensive adaptation of a beloved videogame franchise that features an unlikely duo — a nihilistic old gunslinger with a tortured past and a tough young woman whose mission overlaps with his. Together, they travel a lawless America plagued by criminals, fanatics, killer mutants and trigger-happy survivors.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More