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    In a Blue Origin Rocket, William Shatner Finally Goes to Space

    The actor who played Captain Kirk played the role of pitchman for Jeff Bezos’ spaceflight company at a time that it is facing a number of workplace and business difficulties.NEAR VAN HORN, TEXAS — William Shatner, the actor best known as the heroic Captain James T. Kirk in “Star Trek,” and three other passengers returned safely from a brief trip to the edge of space on Wednesday.Mr. Shatner, 90, became the world’s oldest space traveler on the flight, which was the latest excursion over the West Texas desert aboard a rocket built by Blue Origin for space tourists. The private space company is owned by Jeff Bezos, the founder of Amazon and one of the wealthiest men on the planet.It was the sixth launch carrying private passengers this year, as billionaire-backed companies jockey to normalize launching humans to space. Carrying two paying passengers, the quick jaunt to space also checked off another revenue-generating flight for Blue Origin’s space tourism business, advancing competition with Richard Branson’s Virgin Galactic to attract more wealthy and adventure-seeking customers.But the successful flight and landing came amid a string of controversies for Mr. Bezos’ company, particularly charges from current and former employees that its workplace culture was “rife” with sexism and that it prioritized speed over addressing some employees’ safety concerns. The company has rebutted the criticisms, but has also faced setbacks in other lines of its business.The actor who played Captain Kirk in “Star Trek” told Jeff Bezos his visit to the edge of space in the Blue Origin rocket was the most profound experience he could imagine.Blue Origin, via EPA, via ShutterstockThose concerns were absent on Wednesday as an effusive Mr. Shatner bent Mr. Bezos’ ear just outside the capsule after it landed, pouring forth words during a video livestream to describe his brief trek into the limits of the planet’s atmosphere. His trip aboard the rocket might have been conceived as a publicity stunt, but brushing the edge of the sky left the actor full of wonder, mixed with unease.“What you have given me is the most profound experience I can imagine,” Mr. Shatner told Mr. Bezos, waxing poetically about the “immeasurably small” line he witnessed between Earth and space, describing it as a fragile, underappreciated boundary between life and death.“This air which is keeping us alive is thinner than your skin,” he continued, adding: “it would be so important for everybody to have that experience, through one means or another.”The Origin New Shepard rocket rising from the launch site on Wednesday.LM Otero/Associated PressSpectators watched the New Shepard rocket carrying Mr. Shatner to the edge of space.Mario Tama/Getty ImagesMr. Bezos, who has said he was inspired by “Star Trek” as a boy, listened, still as a statue. He may have been giving Mr. Shatner some space, but it was a sharp contrast to his appearance after his own brief spaceflight in July, when he was aboard the same spacecraft. Then, Mr. Bezos held forth from a stage, rousing condemnation from critics of the vast company he founded as he thanked Amazon’s employees and customers for making it possible for him to finance his private space venture.Mr. Shatner shared the capsule on Wednesday with three other passengers: Audrey Powers, a Blue Origin vice president who oversees New Shepard operations, and two paying customers: Chris Boshuizen, a co-founder of the Earth-observation company Planet Labs, and Glen de Vries, a co-founder of a company that builds software for clinical researchers.The launch Wednesday morning was pushed back by roughly an hour by two pauses to the launch countdown — caused in part by extra checks to the spacecraft and winds near its launchpad. The quartet was driven in electric pickup trucks to Blue Origin’s launchpad, roughly an hour before liftoff, flanked by Mr. Bezos and company employees.For a moment, it appeared Mr. Bezos, dressed in a flight suit like the one he wore in July, would join them in flying to space. But he closed the hatch door before leaving the pad, sending the crew on their journey.The rocket lifted off at 9:49 a.m. Central time, ascending nearly as fast as a speeding bullet at 2,235 miles per hour and sending the crew some 65.8 miles high. The whole trip lasted 10 minutes, 17 seconds, and gave the four passengers about four minutes of weightlessness.Mr. Boshuizen, talking to reporters after the flight, likened the crew’s entry into space to a stone hitting the surface of a lake. “I was trying to smile but my jaw was pushed back in my head,” he said.Mr. Shatner emerged from the New Shepard capsule after a safe landing near Van Horn, Texas, on Wednesday. Blue Origin, via EPA, via ShutterstockIn the “Star Trek” episode, “A Piece of the Action,” William Shatner as Captain Kirk appears with DeForest Kelley as Dr. Leonard McCoy, center, and Leonard Nimoy as Mr. Spock, right, in 1968.CBS via Getty ImagesMr. de Vries said the crew “had a moment of camaraderie” when they reached space. “We actually just put our hands together,” he said.“And then we enjoyed the view as much as we can,” Mr. de Vries said.In video footage released later by Blue Origin, Mr. Shatner appeared nearly speechless as the crew floated inside the capsule, legs aloft and small toys wafting around. “This is nuts,” said Ms. Powers, gripping the frame of one of the capsule’s windows.Footage captured the 90-year-old “Star Trek” actor and three other passengers floating weightless inside the Blue Origin spacecraft capsule during their trip to the edge of space.Blue OriginThe capsule then descended back to land under a set of three parachutes.Mr. Shatner wasn’t thrilled about his new status as the oldest person to fly into space. “I wish I had broken the world record in the 10-yard dash, but unfortunately it was how old I was,” he said hours after the mission during a news conference on the landing pad. He beat the record recently clinched during Blue Origin’s first crewed flight in July by Wally Funk, an 82-year-old pilot and former candidate for NASA’s astronaut corps who was turned down from joining in the 60s because of her sex.Like Blue Origin’s July trip, in which Mr. Bezos launched to space with Ms. Funk and two other passengers, Wednesday’s flight served as an advertisement of the company’s space tourism business to prospective wealthy customers. It is competing primarily with Virgin Galactic, a rival space company founded by Richard Branson, the British businessman.Virgin Galactic’s suborbital ship is a space plane that takes off from a runway like a commercial airliner. It tops out at a lower altitude. The company sent Mr. Branson and three company employees to the edge of space in July aboard SpaceShipTwo, nine days before Mr. Bezos’ flight.Blue Origin has declined to publicly state a price for a ticket to fly on New Shepard. The company is nearing $100 million in sales so far, Mr. Bezos had said in July. But it’s unclear how many ticket holders that includes.Tickets on Virgin Galactic’s SpaceShipTwo were hiked to $450,000 in August, from $250,000, when the company reopened ticket sales after a yearslong hiatus. And flights to orbit — a much higher altitude than Blue Origin or Virgin Galactic’s trips go — are far more expensive. Three passengers going to the International Space Station next year are paying $55 million each for their seats on a SpaceX rocket, bought through the company Axiom Space.An illustration of the proposed SpaceX Starship human lander on the moon.SpaceXVirgin Galactic’s passenger rocket plane VSS Unity, carrying Richard Branson and crew, beginning its ascent to the edge of space above New Mexico in July.Virgin Galactic, via ReutersBut space tourism is not Blue Origin’s only business, nor its only challenge. Earlier this year, the company lost out to SpaceX, the rival rocket company owned by the billionaire Elon Musk, for a lucrative NASA contract to land humans on the moon. The company is currently challenging the award to SpaceX in federal court, and may receive a ruling in November.Mr. Bezos’ company is also attempting to overcome technical hurdles in its effort to finish building its much bigger rocket, New Glenn, as well as that rocket’s engines, which are to be relied on by a competitor, United Launch Alliance, to fly NASA and Pentagon hardware on its rockets.Its most immediate challenge has concerned accusations that the company’s work culture allowed harassment and sexist behavior. In September, Alexandra Abrams, the former head of employee communications at Blue Origin, published an essay with 20 unnamed current and former employees of the company outlining those charges, as well as accusations that internal safety concerns were often dismissed by management.“Even if there are absolutely zero issues with all of Blue’s programs, which is absolutely not the case, a toxic culture bursting with schedule pressure and untrustworthy leaders breeds and encourages failures and mistakes each and every day,” Ms. Abrams said this week.Blue Origin disputed the allegations in the essay, saying in a statement that the company has an internal hotline for sexual harassment complaints. And on Wednesday’s livestream of the launch, Ariane Cornell, Blue Origin’s astronaut sales director, emphasized the company’s safety record, saying “safety has been baked into the design of New Shepard from day one.”On Wednesday after the flight, Mr. Shatner also brought up New Shepard’s safety.“I think, just generally, the press needs to know how safe this was,” he said, adding “the technology is very safe, the approach was safe, the training was safe and everything went according to exactly what they predicted. We even waited for the winds an extra half-hour.”But asked by reporters if he would launch to space again, he said, “I am so filled with such an emotion, I don’t want to dissipate it by thinking of another journey.”Floating back to the west Texas desert after a successful mission.LM Otero/Associated PressDavid Streitfeld and Daniel E. Slotnik contributed reporting. More

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    Many 'Star Trek' Fans Are Eager to See William Shatner Go to Space

    The voyages of Captain James T. Kirk and the starship Enterprise in the 1960s created a fandom that has expanded exponentially over the decades, much like the cute but deadly tribbles of the original “Star Trek” television series. Now many “Trek” fans are excited as William Shatner, the man who embodies that role, readies himself to venture into space — for real.“I think this is fantastic for the ‘Star Trek’ mythos, to have the guy who really started it all to go into space,” said Russ Haslage, who co-founded the fan organization The Federation, also known as the International Federation of Trekkers, with Gene Roddenberry, the creator of “Star Trek,” in the 1980s.Through the lens of “Star Trek,” human space travel has typically had a rosy tint. Much of the show’s universe takes place hundreds of years in the future, with humanity venturing into the Milky Way after surviving a brutal 21st century. Homo sapiens expand from our solar system under the flag of United Earth, a founding member of the United Federation of Planets, an egalitarian alliance of intelligent species. That vision, started in Mr. Roddenberry’s original TV series, is a culmination of the events set in motion by Yuri Gagarin in 1961, when he became the first human to travel to space.Captain Kirk is arguably the most extreme incarnation of the show’s high-minded, moralistic vision.“He’s the guy who’s at the center of all of this,” said Mr. Haslage, who’s planning to offer live commentary on the launch’s livestream via The Federation’s YouTube and Facebook pages. “There wouldn’t be any of this without Captain Kirk.”Carly Creer, a moderator for a “Star Trek” Facebook group with over 150,000 members, grew up watching the original series with her father. Mr. Shatner is a regular at an annual “Star Trek” convention in Las Vegas that she often attends.“If we didn’t have Captain Kirk and that awesome force that he created, we wouldn’t have the amazing fandom that we’ve got,” Ms. Creer said.The involvement of billionaires like Jeff Bezos selling private spaceflight experiences to wealthy customers has generated considerable criticism. But among fans like Ms. Creer there is a fascination with what both NASA and private companies are working to accomplish.“I’ve really appreciated how SpaceX and Blue Origin have stepped in,” she said. “I really think it’s just amazing. It’s been so wonderful to watch, because as a fan of ‘Star Trek’ all you want is to see that future that Gene Roddenberry created so well.” More

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    William Shatner's Star Trek Moment With Jeff Bezos

    A half-century ago, a television show told young people that space travel would be the coolest thing ever. Some of them were even inspired to work toward that goal. Science fiction met reality on Wednesday as one of those fans, now one of the richest people in the world, gave the show’s leading actor a brief ride up into the ether.The mission went according to plan. The aftermath appeared unscripted, and all the better for it.William Shatner, eternally famous as Captain James T. Kirk on the original “Star Trek,” returned to Earth apparently moved by the experience beyond measure. His trip aboard Jeff Bezos’ rocket might have been conceived as a publicity stunt, but brushing the edge of the sky left the actor full of wonder mixed with unease:It was unbelievable … To see the blue cover go whoop by. And now you’re staring into blackness. That’s the thing. The covering of blue, this sheet, this blanket, this comforter of blue that we have around us. We say, ‘Oh that’s blue sky.’ And then suddenly you shoot through it and all of a sudden, like you whip the sheet off you when you’re asleep, you’re looking into blackness.Mr. Shatner was talking to Mr. Bezos immediately after exiting the capsule with the three other passengers. The others greeted their family and friends. Champagne corks popped. There was lots of laughter, high-spirited relief. But Mr. Shatner, a hale 90 standing in the West Texas dust, talked about space as the final frontier:You look down, there’s the blue down there, and the black up there. There is Mother and Earth and comfort and there is … Is there death? I don’t know. Was that death? Is that the way death is? Whoop and it’s gone. Jesus. It was so moving to me.Mr. Bezos listened, still as a statue. Maybe he was just giving Mr. Shatner some space, but it was a sharp contrast to his appearance after his own brief spaceflight in July when he flew the same spacecraft as Mr. Shatner. Then, he held forth from a stage, rousing condemnation from critics of the vast company he founded as he thanked Amazon’s employees and customers for making it possible for him to finance his private space venture.Or maybe Mr. Bezos was just acting naturally. His role model has always been the cool, passionless Mr. Spock rather than the emotional, impulsive Captain Kirk. Amazon, which prizes efficiency above all, was conceived and runs on this notion.When he played at “Star Trek” as a boy, Mr. Bezos has said, he would sometimes take the role of the ship’s computer. Amazon’s voice-activated speaker Alexa was designed as a household version of the “Star Trek” computer, which always had the answer to every question.The word “death,” repeatedly mentioned by Mr. Shatner in his post-flight monologue, is rarely thought of as a selling word for space tourism, which is after all what Blue Origin is promoting. But the actor did supply a positive endorsement.“Everybody in the world needs to do this,” he said. More

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    William Shatner Will Launch to Space on Next Blue Origin Flight

    It’s only the edge of space, but the man who played the “Star Trek” captain is heading there with three other people for Blue Origin’s second flight with passengers.He’s boldly going where Jeff Bezos has gone before.William Shatner, known best from his years as the U.S.S. Enterprise’s Captain James T. Kirk in the “Star Trek” TV and film series, will launch to the edge of space this month aboard New Shepard. That is the tourist rocket built by Blue Origin, the private space company owned by Jeff Bezos, the founder of Amazon.“So now I can say something. Yes, it’s true; I’m going to be a ‘rocket man!’,” Mr. Shatner wrote on Twitter about the news.So now I can say something. Yes, it’s true; I’m going to be a “rocket man!” 😝🤣 https://t.co/B2jFeXrr6L— William Shatner (@WilliamShatner) October 4, 2021
    The news was reported on the website TMZ in September and confirmed on Monday by the company.Mr. Shatner, 90, will become the oldest person to fly to space once he completes the flight.The flight is scheduled for Oct. 12, and Mr. Shatner will be joined by two other paying customers: Chris Boshuizen, a co-founder of the satellite imagery firm Planet Labs, and Glen de Vries, a co-founder of the clinical research software Medidata. The mission’s fourth passenger will be Audrey Powers, a Blue Origin vice president.The company launched its first crew of passengers to space in July. The crew for that mission included Mr. Bezos, his brother Mark Bezos, Wally Funk, 82, a pilot who was denied a chance to become an astronaut in the 1960s because of her sex, and an 18-year-old Dutch student. Ms. Funk, 82, currently holds the record as oldest passenger to space.From Blue Origin’s pad in West Texas, the 16-story-tall rocket will launch to an altitude of roughly 63 miles and release its gumdrop-shaped crew capsule. Passengers experience about four minutes of weightlessness in microgravity. The New Shepard booster will return to Earth for a vertical landing a few miles from where it launched, while the crew capsule will fall back minutes later under a set of parachutes.The flight will not reach orbit, which requires a much more powerful rocket lifting a spacecraft to a much higher altitude.The New Shepard rocket taking off from Launch Site 1 near Van Horn, Texas, in July.Joe Skipper/ReutersBlue Origin’s New Shepard vehicle is the centerpiece of its space tourism business, and Mr. Bezos has said it has over $100 million worth of tickets booked already. The company hasn’t disclosed ticket prices, booking the seats privately instead. Virgin Galactic, the company’s rival in space tourism, sells seats aboard its suborbital space plane starting at $450,000.The mission will come during a hectic time for Blue Origin. Last week, 21 current and former employees said in an essay that the company was rife with sexism and dismissive of employees who spoke up on issues of safety concerning the New Shepard rocket. Blue Origin disputed the allegations, saying the company had an internal hotline for sexual harassment complaints and that New Shepard was the “safest space vehicle ever designed or built.”Mr. de Vries, one of the passengers who will join Mr. Shatner atop New Shepard, said last week that he wasn’t worried about the contents of the essay. “I am confident in Blue Origin’s safety program, spacecraft, and track record, and certainly wouldn’t be flying with them if I wasn’t,” he said last week.The company has other challenges, including sparring with NASA in federal court after losing a major contract to SpaceX, the company founded by Elon Musk, to build a lander to return astronauts to the moon. Development of an engine that will power bigger rockets, including one that was built by the Boeing-Lockheed Martin venture United Launch Alliance, is roughly a year behind schedule.New Shepard is one of a handful of spacecraft offering rides to space for wealthy passengers in the emerging space tourism industry. SpaceX’s Crew Dragon capsule, developed primarily to fly government astronauts to the International Space Station, flew its first private crew of tourists in September and has more private missions lined up for next year. Virgin Galactic, which flew its founder, Richard Branson, and other passengers to space in July, plans to open its commercial space tourism business next year, chipping away at a backlog of some 600 ticket holders. Its next flight, with Italian Air Force officers and researchers aboard, is expected to occur this month. More

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    Tom Cruise Talks to SpaceX Inspiration4 Astronauts in Orbit

    Maverick has called space.The Inspiration4 crew has talked to the actor Tom Cruise: Maverick was the call sign of his fighter pilot character in the 1986 movie “Top Gun.”Rook, Nova, Hanks, and Leo spoke to @TomCruise sharing their experience from space. Maverick, you can be our wingman anytime. pic.twitter.com/5YTfyRZhrd— Inspiration4 (@inspiration4x) September 17, 2021
    Like the Top Gun character, the four astronauts orbiting Earth have their own call signs. Jared Isaacman, the billionaire underwriting the mission, has flown fighter jets and already had a call sign: Rook, short for rookie. As part of the training for flying to orbit, Mr. Isaacman took his crewmates up in the air for fighter jet flights so they could experience high-G forces during sharp turns.The other three crew members chose their own call signs. Hayley Arceneaux is Nova, Sian Proctor is Leo and Christopher Sembroski is Hanks.Mr. Cruise also has space dreams. In May 2020, Jim Bridenstine, then the administrator of NASA, confirmed that the space agency had talked with Mr. Cruise about shooting a film on the International Space Station.Since then, there has been no update about the progress of the movie or when Mr. Cruise may blast off. But he will return to the cockpit in a sequel called “Top Gun: Maverick,” now expected to be released in May 2022.But if he does go, he will probably not be the first actor shooting a movie in space. A Russian actress and a director are scheduled to visit the space station next month to make a movie named “Challenge,” about a surgeon sent to orbit to save the life of a Russian astronaut. More

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    Stephen Colbert Adds a Dash of Comedy to Branson's Space Launch

    In this billionaire space race, slipping the surly bonds of Earth apparently isn’t enough — not without some glitz and a bevy of celebrities.Richard Branson combined private spaceflight with show business on Sunday as he completed his highly-anticipated Virgin Galactic flight high above the New Mexico desert. He enlisted “The Late Show” host Stephen Colbert to introduce segments of a live streamed production, which was delayed around 90 minutes by the weather.Mr. Colbert played up a humorous rivalry he has cultivated with the entrepreneur on his talk shows over the years, and joked about some of Mr. Branson’s failed business ventures, like Virgin Cola.“Seriously, he lost money selling sugar water,” Mr. Colbert quipped. “All aboard.”Later in the production, the Grammy-winning artist Khalid gave a performance in front of a small crowd on an outdoor stage at Spaceport America, which featured the release of his new song, “New Normal.” The musician, appearing in a sequined jacket as machines sprayed mist on a stage, performed three songs.“Look how far we’ve came just as humanity,” he said during the live steam.Around two hours before lifting off, Mr. Branson shared a photo of himself with a shoeless Elon Musk, a billionaire rival in the private conquest of space.“Great to start the morning with a friend,” Mr. Branson said on Twitter.Even Mr. Branson’s arrival at Spaceport America wasn’t lacking for showmanship. Flanked by two white Range Rovers, the British mogul pedaled to the site at daybreak on a bicycle, a video posted by Mr. Branson showed. Once there, other members of the flight’s crew greeted him and joked that he was late.In England, where he was knighted by Prince Charles in 2000, the spotlight did not entirely belong to Mr. Branson, however. Mr. Branson’s space odyssey coincided with the men’s tennis final at Wimbledon on Sunday — historically billed for U.S. television audiences as “breakfast at Wimbledon.”The flight also came just hours before England was set to take on Italy in the soccer finals of Euro 2020, which has drawn the collective attention of many people in Britain. Some on social media suggested that Mr. Branson’s timing was less than ideal.The live stream production was not without its hiccups. The show’s hosts tried to interview Mr. Branson when the plane reached space, but the audio feed wasn’t working. After re-entry, many of his words were garbled as he tried to describe what it was like to visit space. More

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    Space Station May Host Wave of TV Shows and Films

    A Discovery reality TV competition, a Russian medical thriller and more productions could be heading to the orbital outpost in the next year.Who wants to be an astronaut?If the answer is you, there’s a reality TV show, appropriately titled “Who Wants to Be an Astronaut?,” that you ought to apply for.The Discovery Channel is seeking to cast about 10 would-be astronauts to compete during the series’s eight-episode run next year for a seat on a real-life trip to the International Space Station, followed by live coverage of the launch of the winner on a SpaceX rocket.“We’d like a diverse group of people that each have their own story, why they want to go to space, why they’re worthy of going to space, what their back story is,” said Jay Peterson, president of Boat Rocker Studios, Unscripted, one of the companies producing the show for Discovery.That person will not be the only amateur astronaut destined for the space station next year. So many tourism and entertainment efforts are preparing trips there that it could begin to look more like a soundstage for television shows and a hotel for the wealthy than an orbiting research laboratory.Many who work in the business of space believe that is a good thing, even if trips to orbit will remain out of reach of all but the wealthiest passengers in the near term.“This is a real inflection point, I think, with human spaceflight,” Phil McAlister, NASA’s director of commercial spaceflight development, said during a news conference this month announcing that the agency had signed an agreement with Axiom Space, a Houston-based company, to fly the first mission of private astronauts to the space station.“I’m very bullish on the tourism market and the tourism activity,” Mr. McAlister said. “I think more people that are going to fly, they’re going to want to do more things in space.”Although the International Space Station may stay up in orbit at least until 2028, in the future it will not be the only space station. Russian space authorities last month declared their intention to leave the I.S.S. in the coming years and build a station of their own. A Chinese orbital outpost is expected to come online in the next year or two.Even NASA is looking for what comes next, promising support for commercial alternatives. Axiom, for one, is building a commercial segment, which will first be added to the International Space Station and later serve as a core piece of an Axiom station.“By the end of the decade I believe we will have at least five, possibly 10 private stations,” said Jeffrey Manber, chief executive of NanoRacks, a company that arranges commercial use of I.S.S. and is also planning its own orbital outposts. “Some for entertainment, some for research, some for in-space manufacturing, some for preparing the way for our journey to Mars. At long last, our more pragmatic aspirations are becoming reality.”TV and film projects in orbit are attracting the greatest attention so far. In the year ahead, the Russian space agency, Roscosmos, and a Russian broadcaster, Channel One, are behind a project in the year ahead to send Yulia Peresild, an actress, and Klim Shipenko, a filmmaker, to the space station to make the movie “Challenge.” Ms. Peresild will play a surgeon sent to orbit to save the life of a Russian astronaut.The Japanese billionaire Yusaku Maezawa expects to spend 12 days in space starting in December, and hopes eventually to circle the moon.David Mcnew/Agence France-Presse — Getty ImagesA Soyuz rocket taking off from the Vostochny Cosmodrome outside the city of Uglegorsk, Russia, last month.Roscosmos/EPA, via ShutterstockThey will be flying on a Russian Soyuz rocket. So will a Japanese fashion entrepreneur, Yusaku Maezawa, and Yozo Hirano, a production assistant. Their 12-day trip, scheduled to launch in December, is a prelude for a more ambitious around-the-moon trip Mr. Maezawa hopes to embark on in a few years in the giant SpaceX Starship rocket currently in development. His trip to the space station is being arranged by Space Adventures, a company that arranged eight similar visits for private citizens between 2001 and 2009.There is still the possibility of Tom Cruise going to space, too.A year ago, Deadline reported that NASA was in discussions with the megamovie star on shooting an action-adventure film on the station. Since then, nothing more of Mr. Cruise’s out-of-this-world movie project has been revealed publicly.There will also be other trips to space going places other than the space station. Jared Isaacman, a billionaire entrepreneur, has bought an orbital trip from SpaceX, the rocket company started by Elon Musk.A bit closer to Earth, two companies, Virgin Galactic, founded by Richard Branson, and Blue Origin, founded by Jeff Bezos, are getting closer to flying tourists on short, suborbital flights that will offer a few minutes of weightlessness.On Saturday, Virgin Galactic conducted a successful test flight of its SpaceShipTwo rocket plane. And Blue Origin has announced that its New Shepard spacecraft will have people aboard its next flight, scheduled for July 20, and it is auctioning one seat. As of Wednesday, the high bid was $2.8 million.Axiom Space, the Houston company, is central to some coming trips to the space station. Its first flight to the International Space Station, which is to launch aboard a SpaceX rocket as early as January, will carry three passengers, who are spending $55 million each for their eight days or so in orbit. Michael López-Alegría, a former NASA astronaut who is now a vice president at Axiom, will accompany them, serving as commander of the mission.Film director Klim Shipenko, left, and actor Yulia Pereslid, third from left, at the cosmonaut training center in Star City, Russia. They will attempt to make a film aboard the International Space Station in the coming year.ITAR-TASS News Agency/AlamyVirgin Galactic’s VSS Unity being released from its mothership, VMS Eve, on the way to its first spaceflight after launch from Spaceport America in New Mexico this month.Virgin Galactic, via ReutersThis month’s announcement was the first time NASA acknowledged that the Axiom mission was officially on the space station schedule.“We’re finally able to open our doors to private citizens and allow others to experience the magic of living and working in space,” said Dana Weigel, deputy manager for the space station at NASA. “The dream is really to allow everyone access to space, and this is a pretty exciting starting point here.”Producers of Discovery’s “Who Wants to Be an Astronaut” expect the winner to be on board for the second Axiom mission to the space station, which might take off six or seven months after the first one. For now, an agreement between the Discovery team and Axiom has not been finalized, and NASA has yet to choose Axiom to conduct the second private space tourism flight.The NASA-led part of the station could accommodate two private astronaut missions a year, space agency officials have said, and other companies are also interested in participating.“We are seeing a lot of interest in private astronaut missions, even outside of Axiom,” Ms. Weigel said. “At this point, the demand exceeds what we actually believe the opportunities on station will be.”Still, on Tuesday, Axiom announced two people who would be in the seats for that second mission: Peggy Whitson, a former NASA astronaut who now works for Axiom, will be the commander, and John Shoffner, a paying passenger who made his fortune as head of a company that manufactures conduits for fiber optic cables, will serve as pilot for the mission.Dr. Whitson, who holds the record for the most cumulative time in space by a NASA astronaut — 665 days — joined Axiom as a consultant a year ago, in hopes of getting to space again and adding to her record. “Yes, most definitely,” she said. “That was the carrot.”Mr. Peterson said plans for the Discovery show grew out of discussions with Axiom early in 2020 and that it would be “a premium documentary” and less like “Survivor” or other ruthless reality television competitions.“There’s real stakes here, unlike those kinds of comparisons,” Mr. Peterson said. “We want to create an interest in somebody, so that everyone can feel like they maybe someday have the ability to do this.”The astronaut Peggy Whitson in the cupola of the International Space Station in 2016. She will chaperone a tourist to the I.S.S., as will astronaut Michael López-Alegría, who is now president of Axiom.NASA, via Associated PressMr. López-Alegría in the Quest Airlock of the I.S.S. in 2002.NASAPaul Ricci, a founder of BoomTown Content Company and also involved in the show, said the competition will be based on what astronauts and others who have worked in human spaceflight have said was needed to succeed.“If these are the qualities that astronauts need to have,” Mr. Ricci said, “then we can model challenges that test those qualities. Things like problem solving, teamwork, precision and focus, grace under pressure, handling the unexpected.”The idea of staging competitions to get to space is not new. In 1990, Toyohiro Akiyama, a Japanese television journalist, went to the Russian space station Mir. The Tokyo Broadcasting Service bought the seat on the Soyuz and Mr. Akiyama was selected from 163 candidates. A year later, Helen Sharman, an English chemist, also flew to Mir, selected from among 13,000 British applicants in a privately financed campaign.A space-based reality television show is not a new idea either. In 2000, NBC signed a deal for a show developed by Mark Burnett, who had also produced “The Apprentice” and “Survivor.” The winner of that competition would have also traveled to Mir, but NASA pressed Russia to abandon Mir and shift its focus to the International Space Station, which was in the early stages of construction.Russia relented, Mir was nudged to a watery crash in the Pacific in 2001, and the reality television show never came to fruition.As for Mr. Cruise, it is a guessing game when he and the movie director he is working with, Doug Liman, might head to the space station, and Axiom has never commented on whether it is involved in Mr. Cruise’s movie.Asked on Monday if there were any developments that could be shared, Amanda Lundberg, Mr. Cruise’s publicist, replied, “Thanks but this is not possible.” More