In the 1960s, he helped get wide exposure for Black artists like Dionne Warwick. A decade later, he brought dance music from the clubs to radio success.
Marvin Schlachter, a music executive who helped launch Dionne Warwick and the Shirelles in the 1960s and who a decade later created one of the world’s most influential disco labels, bringing acts like Musique and France Joli to the masses, died on Sept. 19 in Manhattan. He was 90.
His son Brad said the cause of his death, in a hospital, was intestinal cancer.
Beginning in the early 1960s, Mr. Schlachter played a crucial role in the emergence of Black musicians from genre-based appeal to become a force in the American music mainstream.
He spent nine years as an executive with Scepter Records, a New York label comparable in some ways to Motown in Detroit (although much smaller). The label brought in Black songwriters, producers and musicians and promoted their albums among white audiences — still an unusual idea at the time.
Among Scepter’s biggest successes was Ms. Warwick, whom the label paired with the songwriters Burt Bacharach and Hal David. The Bacharach-David team wrote many of Ms. Warwick’s early signature hits, including “Don’t Make Me Over,” “Walk On By” and “Alfie.”
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Source: Music - nytimes.com
