Book Review: ‘Cue the Sun!’ by Emily Nussbaum

CUE THE SUN! The Invention of Reality TV, by Emily Nussbaum

There are times when Emily Nussbaum’s passionate, exquisitely told origin story, “Cue the Sun! The Invention of Reality TV,” feels like something of a Trojan horse.

Her expansive analysis begins with a simple proposition: an argument for why a genre that includes series like “The Dating Game” and “Alien Autopsy” deserves a book-length history in the first place.

For Nussbaum, industry terms like “unscripted series” don’t quite encompass all the pop culture ground these shows negotiate. Instead, she settles on the phrase “dirty documentary” to cover a wide swath, describing a history that kicks off with the pioneering prank show “Candid Camera” in the 1940s, progresses to irreverent TV series like “The Gong Show” and “America’s Funniest Home Videos,” and eventually explodes into modern TV megahits like “Survivor,” “Big Brother” and “The Bachelor.”

With muscular prose and an exacting eye for detail, Nussbaum, a staff writer for The New Yorker, outlines how such shows united high and low art into a potent concoction, ranging from “celebreality” soap opera to grand social experiments that explore romance, competition and ethics. Their secret sauce: placing people in contrived situations to spark entertaining, telegenic, revelatory behavior — often through conflict or embarrassment.

“It’s cinéma vérité filmmaking that has been cut with commercial contaminants, like a street drug, in order to slash the price and intensify the effect,” Nussbaum writes. The result is “a powerful glimpse of human vulnerability, breaking taboos about what you were allowed to say or see.”

The book culminates in one of America’s most persistent rule breakers, Donald Trump, documenting how the creator and executive producer Mark Burnett built NBC’s “The Apprentice” into a success that burnished the reputation of the playboy tycoon, resulting in “the most sinister outcome.”