TV presenter and pub landlord Jeremy Clarkon has made the move in a gear change from his own drinking habits. It marks a U-turn as he was previously against alcohol-free booze
Jeremy Clarkson has launched a low alcohol booze range for dry January. The telly presenter turned pub landlord has made the move in a gear change from his own drinking habits.
Jeremy, 65, has raked in millions from his Hawkstone Brewery business and is a big fan of a pint. But the former Top Gear host has made a U-turn on an alcohol-free variety having been previously against it.
Now Jeremy has added Hawkstone Zero ‘The Low Alcohol One’ to his booze brands range with 12 bottles priced at £25. The 0.5% lagers have been released in time for the start of 2026 where many Brits will be going cold turkey from booze.
Bottles were available online and in his Farmer’s Dog Pub in the Cotswolds since New Year’s Day.
It comes after last year the Clarkson’s Farm star decided to release a £85 ‘non-advent calendar’. The box of booze had 31 doors with a wide range of tipples behind them.
It included 16 cans of Hawkstone 0.3% Spa lager, 15 cans of 3.4% Breeze lager and a 70cl bottle of Vodka.
A spokesperson for the beer company previously said: “January is rubbish, your drinks don’t need to be.”
But now the box of 12 0.5% bottles are available to order for those who may have “overdone” it this Christmas.
A spokesperson for Hawkstone said: “If you’ve overdone it a bit this festive season, Hawkstone Zero is your new hero. A smooth golden lager with all the Hawkstone character, just not the alcohol.
“Taking after our Hawkstone Premium, this is a smooth golden lager with well-balanced bitterness and sweetness, a pronounced hop character, and aromas of citrus and grain. It’s the Hawkstone you can enjoy with happy taste buds and a clear head.”
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