Former Top Gear frontman Jeremy Clarkson has opened up about the financial sinkhole his glamorous new pub, The Farmer’s Dog, has become since its launch.
Despite pouring a cool £1million into reviving the once dormant boozer, Clarkson, 64, isn’t exactly betting on getting that investment back anytime soon.
The revelation comes as a shocker given the star power behind the venture and the ‘hefty’ price tag on classic British fare served at the eatery.
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Clarkson got candid about his fiscal fumbles, sharing how he consulted an AI for average lunch prices in Cotswolds pubs before setting his own a decision leaving him reportedly around a tenner out of pocket per customer served at his place.
In a stark admission to The Times, Clarkson drilled down the numbers, stating, “It’s possible that for every customer who comes through the door, I’d lose about £10.”
Punters digging into a £19 steak pie with mash and gravy or savouring the homely taste of a traditional Lancashire hotpot at The Farmer’s Dog might wonder about Clarkson’s business savvy amid such costly cuisine.
(Image: PA)
Forking out £18 will get you the daily special of sausage and mash with gravy, while veggies can dig into a vegetable and cheddar crumble for £15. Got a sweet tooth? Prepare to pay £8 for puddings like apple crumble or cheesecake.
And if you fancy a pint? That’ll be £6 for Hawkstone beer or cider.
The man himself, Clarkson, isn’t hearing any moans about the prices though, bigging up the British farmers with: “Every single thing was grown by British farmers, even the black pepper and the sugar.”
Dont even think about grumbling over the tab in front of Kaleb Cooper from ‘Clarkson’s Farm’. Chatting to Metro, he shrugged off the fury with a laid-back: “I don’t think there’s any difference in prices to any other pub.”
And to chuck in their two pence, Clarkson’s number cruncher Charlie Ireland insists they’re actually doing folks a solid pricing-wise in the pricey Cotswolds, saying: “We aimed for a bit cheaper than the local area because the pubs are sort of renowned for high prices. We’ve tried to make it affordable for people.”
Source: Celebrities - dailystar.co.uk
