Former Big Brother’s Little Brother host George Lamb has spoken of his unlikely career change after four years away from our screens.
The son of Gavin and Stacey star Larry Lamb enjoyed a rapid rise to fame after replacing Alex Zane on Celebrity Scissorhands in 2007.
A year later he took over from Dermot O’Leary as the host of Big Brother’s spin-off Little Brother, as well as presenting on T4 and The Bank Job.
READ MORE: Big Brother star breaks down in tears as she slams reality show for ‘ruining her life’
His BBLB co-star Emma Willis moved to Channel 5 when they purchased the rights for Big Brother but George didn’t.
The 42-year-old also enjoyed success on the radio, presenting a variety of programmes on TalkSport and BBC Radio 6.
(Image: BIG BROTHER)
Now, however, the Mirror reports that George has a completely different career – making flour with a focus on environmental sustainability.
George explained that biodiversity across Britain has plummeted and the soil is rapidly becoming unable to support life.
The star now runs the company Wildfarmed in Wiltshire, which promotes regenerative agriculture and is made up of 35 farms in the UK and seven in France.
George said: “The rule is that what happens in nature you should try to replicate, and you don’t see mono-cropping in nature, so why try to do it in a field and regulate it with chemicals?
“We support them through the process and then give them a premium price for their grain, which we turn into flour.”
Reflecting on his career, George told The Times that after leaving school, people tend to “chase” what they believe success is, which he described as having a nice house and a large bank balance.
(Image: CHANNEL 5)
“I fell into being a TV presenter and it just snowballed,” he said, before adding: “If you follow the money, which is what I was doing, you end up in light entertainment, and that’s all very nice but it wasn’t making my heart sing.”
George explained that as his career wasn’t making him happy, he decided to completely change his life.
Last month, he joined his famous dad as the pair headed to a Marks and Spencer store in Chelmsford, Essex, to promote Wildfarmed bread.
The brand was launched by George, who said: “This is where things get really interesting. By working together with M&S we are able to transform vast areas of farmland from destructive chemical-based systems to regenerative systems that heal the land.
“Our partnership with Marks and Spencer heralds a new chapter not only for Wildfarmed but for businesses who want to be on the right side of history.”
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Source: Celebrities - dailystar.co.uk
