Gwyneth Paltrow has showed off her toned figure in some new shots for her brand Goop, which saw her in a bikini in a milk bath.
The 49-year-old actress has shared some behind the scenes snaps from a light-hearted photoshoot she completed for her lifestyle brand Goop.
In 2008, The Shakespeare in Love star launched the brand as a weekly lifestyle newsletter and since then the company has expanded into e-commerce selling its own beauty products as well as launching pop-up shops.
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The brand has gone onto launch its own print magazine, a podcast, hold a wellness summit and was the focus of a Netflix docuseries titled The Goop Lab.
But in new snaps shared to her Instagram this week, the Marvel actress was seen channeling ancient Egyptian Queen Cleopatra as she enjoyed a milk bath in a new photoshoot to promote her new serum.
Gwyneth previously semi-retired from acting to focus on her Goop lifestyle brand after she received heavy criticism for her 1999 Oscar Best Actress win for Shakespeare In Love.
And earlier this week Gwyneth admitted on America’s TODAY show that the event was a big turning point for her and she doesn’t regret her decision saying the event taught her to put herself first.
Gwyneth could be seen showing off her slender figure in a white bikini as she posed in an inflatable bath tub filled with milk.
The Egyptians were known to bathe in sour milk to improve skin textures and it appears the Emma star has taken the hint from Cleopatra as she promoted her new exfoliating sleep milk serum.
In the post, which showcased the difference between “Instagram vs Reality”, she gave fans a sneak peak into the shoot preparation as she appeared shocked while drenched in milk.
In the second promotional image, Gwyneth could be seen beaming from ear to ear as she smothered her entire body in the milk bath.
Goop captioned the post: “Reality vs. Instagram. Thanks, GP, for being our designated guinea pig. Link in bio to shop our new GOOPGLOW Dark Spot Exfoliating Sleep Milk.”
She gave even more information on her story saying “’The team made me take a milk bath and I didn’t hate it,” alongside even more snaps.
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Source: Celebrities - dailystar.co.uk