I ❤️ a Hate-Watch. Don’t You?

When it premiered in 2017, I quite liked “The Bold Type,” a television series about three 20-something women working at a fictional magazine called Scarlet. Although the show could tend toward after-school special, with the characters learning important lessons about speaking your truth, facing your sexuality or getting regular gynecological examinations, its heartwarming conventions — young women living their editorial dreams in the big city — worked their magic on me.

My love began to curdle during the third season. That’s when a new guy is brought into the office to spearhead Scarlet’s weirdly late foray into online publishing (it was set roughly in 2019). For reasons I couldn’t fathom, he referred to the magazine’s website as “The Dot Com.” Over and over and over again.

To someone who’s spent her career in digital media, this was a bridge too far. It suggested that the show’s writers hadn’t ever worked in this world, hadn’t talked to anyone who did, maybe had never read a magazine. My annoyance grew in the fourth season, as the star columnist (a fount of bad ideas) got “her own vertical,” by which the show meant “a blog.” What was going on?

I found myself declaiming to friends and colleagues about how deranged this turn of events was. I kept watching, but only to get annoyed at the things that I used to excuse as creative license: plot holes, improbable couplings, messed-up New York City geography. What I’d once enjoyed, I now hate-watched.

Hate-watching is a weird thing. There is so much to see, do, hear, read: Why spend precious time, in an age of nearly infinite media, plopped in front of a bad show to pick it apart? It’s like gorging yourself on a disgusting meal not because you’re hungry, but because you want to gripe about it later. Or taking a vacation with someone you find excruciating, not because you don’t have any actual friends, but because you want to bellyache afterward about all the stupid things they said and did.

Yet hate-watching is now part of the cultural conversation and arguably contemporary life. Chalk it up to morbid curiosity: We start watching a show because it looks appealing, but we keep watching because we want to complain about it at happy hour. It’s fun to be the person who describes a particularly terrible story arc or performance to our friends’ disbelief. Besides, it’s better than whatever is on the news.