The Fleeting Comforts of the Celebrity Look-Alike Contest

It may be a coincidence that the celebrity look-alike competition returned to prominence just as American citizens were voting in what some called “the most significant presidential election in our lifetimes.” But once it happened, the appeal was obvious. Here was a different kind of democratic event: a totally insignificant one, in which attractive men with slightly off-kilter features were lined up in public and ranked by the roaring crowd.

At the first contest, which convened a flock of Timothée Chalamet doubles in Manhattan last month, the New York Police Department showed up, deemed it an “unscheduled demonstration” and arrested four people. It was, in fact, only the police presence that made the event feel anything like a protest — as if the crowd were truly fighting for the right to be meaningless and absurd.

In the coming weeks, as President-elect Trump revved up for his second term, doppelgängers were crowned of Jeremy Allen White in Chicago, Paul Mescal in Dublin, Dev Patel in San Francisco and Harry Styles in London. It was as if each city were electing its boyfriend. It all provided a populist diversion, though one with diminishing returns.

These events have been comforting in their modesty. They are typically publicized with posters on lampposts, staged in public parks and accompanied by meager prizes. The Mescal double won 20 euro “or three pints”; the White winner received $50 and a pack of Marlboro Reds.

Despite the stingy rewards, the contestants are frequently impressive — men seizing a long-awaited opportunity to put a useless talent to work. Each contest unfolds like a human scavenger hunt. The winner is a kind of modern Cinderella, the one unsung city boy who happens to slip perfectly into a fuzzy Willy Wonka hat or the blue chef’s apron worn by the star of “The Bear.”

Part of what makes the searches feel pleasantly trivial is that they center on male celebrities (though not all of the contestants have been men). A Zendaya look-alike contest held in Oakland, Calif., this week is the rare exception. The public ranking of women risks activating an ugly history; it makes the apolitical political again. But also: Mimicking Hollywood femininity may require a degree of effort that intensifies the proceedings. The contest could inspire feats of makeup application, hairstyling, boob tape. The masculine look-alike, on the other hand, must simply exist. He’s just waiting to be discovered.