Good Morning Britain host Piers Morgan appears to have finally had enough of his frienemy Lord Sugar.
The TV duo have long been known for their public digs and jibes at each other.
However, up until now it had appear more tongue in cheek than actual hatred for one another.
But after 24 hours of taunts about his dwindling follower count on Twitter from Lord Sugar, Piers has seemingly had enough.
Seeing red, Piers has boldly declared to his 7 million followers that he has blocked the business legend.
Lord Sugar has been blocked by Piers Morgan after their row over coronavirus turned nasty (Image: BBC/Boundless)
Tagging Piers in his post, Lord Sugar mocked the ITV regular for losing over 7,000 followers in a matter of days.
The BBC judge believes the reason fans are deserting Piers is the fact he has launched a string of cutting tweets about how the UK government are handling the ongoing coronavirus case.
Enjoying the situation, Lord Sugar tweeted: “Piersy after three days you have lost 7100 followers.
Piers Morgan has lost his temper with Lord Sugar due to their clash over coronavirus (Image: ITV)
“It’s telling you to shut up. Listen to the people Piers Morgan.
“We need some positive stuff in these horrible times try to lighten up a bit and find some thing interesting to talk about.”
Hitting back, Piers snapped: “OK, blocking you now until this is over. Too serious for your idiocy..”
Lord Sugar and Piers have been at each others throats for years (Image: NurPhoto via Getty Images)
The row initially kicked off on Thursday night after Piers tweeted about the latest French sanctions which the country hope will curb the rise of coronavirus.
Posting to his millions of followers, Piers raged: “BREAKING: France suspends ALL football until further notice.
“Britain will proceed with all football and allow fans to attend. Someone’s experts are wrong.”
Piers’ tweet was the latest in a string of public attacks on Boris Johnson and the government for how they have handed the pandemic.
Piers Morgan has slammed the UK government’s response to coronavirus (Image: PA)
Quote tweeting the post, Lord Sugar raged: “Shut it. You have no clue about this crisis.
“Just shut your big mouth and let the experts deal with it.
“You are not a medical expert.
“You just cause trouble winding people up.”
The UK government have come under immense pressure to impose tighter restrictions on the country after Europe – in particular Italy – have been savaged by the virus.
Source: Celebrities - dailystar.co.uk
