More stories

  • in

    As Taylor Swift and Others Revive Cassettes, Fans Look for Tape Decks

    Musicians and fans have developed a new taste for an old format, but manufacturers largely stopped making players. Listeners are finding creative (and vintage) solutions.When Taylor Swift released “1989 (Taylor’s Version)” in an array of physical formats last year, Cora Buel knew she had to get the cassette right away. Buel, a 48-year-old based in Daly City, Calif., is a fan of Swift’s music — an affinity she shares with her teenage daughter, who has since bought her mother more tapes as gifts. One main reason? Buel drives a 1998 BMW Z3, and has no other convenient options for on-the-road album playback.“Just get an old car that only plays cassettes,” Buel said, “and you’ll listen every day.”Although Buel might be an extreme proponent of retro design — she works as chief revenue officer at ThredUp, an online consignment store — the cassette’s return is by now almost as unmistakable as the format’s distinctive hiss and warble.Dominant in the United States from the early 1980s until it was overtaken commercially by the compact disc in the early 1990s, the cassette tape has survived as an underground phenomenon, a deliberately anachronistic medium of choice for artists on the noise, avant-garde and low-fi fringes. But tapes began turning up at the trend-chasing retailer Urban Outfitters as long ago as 2015, the same year that digital streaming first overtook download sales. Nearly a decade later, Swift’s latest album, “The Tortured Poets Department,” stands as the top-selling cassette of the year so far, with about 23,000 copies sold through June 30, according to the tracking service Luminate.Sure, cassette sales of Swift’s new album pale beside its performance in even other physical formats, where it boasts sales of 1.1 million copies on CD and another 988,000 on vinyl. But “Tortured Poets” alone is on pace to beat the total annual sales of all albums on cassette for as recently as 2009, when the Luminate precursor Nielsen SoundScan reported a mere 34,000 units shipped. If Spotify killed the iTunes star, and vinyl is increasingly a high-priced luxury item — never mind CDs for the moment — then cassettes could be the cockroaches that outlive them all.As labels look to capitalize on “superfans” who will buy multiple formats, artists releasing new music on cassette this year cross genres and generations. A sampling of musicians embracing the format includes: the pop polymath Charli XCX, the alternative-rock titan Kim Deal, the adventurous South Florida rapper Denzel Curry, the outré Thom Yorke band the Smile, the black-metal group Darkthrone, the pop-rock duo Twenty One Pilots, the meditative electronic producer Tycho, the masked country singer Orville Peck, the folk-pop troubadour Shawn Mendes, the reigning pop wunderkind Billie Eilish, the garage-rocker Ty Segall, the alt-pop eclecticist Remi Wolf and the sultry singer-songwriter Omar Apollo.Though the last new car to be factory-equipped with a cassette deck was reportedly a 2010 Lexus, more than a quarter of light-duty vehicles on the road are at least 15 years old, according to a recent analysis by S&P Global Mobility. Susanna Thomson of the Oakland, Calif., band Sour Widows still listens to cassettes in her 1998 Volvo wagon, which has a tape deck and a CD player. “I-90,” a song on the alternative-rock group’s bittersweet new album, “Revival of a Friend,” includes lyrics about driving down the interstate while singing along repeatedly to a beloved cassette; the tape in question was by the Southern California punk-rock outfit Joyce Manor.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    Eminem Ends Taylor Swift’s Chart Run With His 11th No. 1 Album

    The rapper’s “The Death of Slim Shady (Coup de Grâce)” replaced the pop superstar’s “The Tortured Poets Department” after 12 weeks of dominance at the top.Eventually someone had to come along and bump Taylor Swift from No. 1 on the Billboard album chart — and it was Eminem.“The Death of Slim Shady (Coup de Grâce),” the latest LP by the 51-year-old shock-rapper from Detroit who has been posting No. 1s regularly for the entire 21st century, opens at the top of the Billboard 200 chart with the equivalent of 281,000 sales in the United States. That total includes 220 million streams and 114,000 traditional sales, all as digital downloads, according to data from the tracking service Luminate.It is Eminem’s 11th album to reach No. 1, a streak that ties him with Bruce Springsteen, Barbra Streisand and Ye. The only artists ahead of them are Drake (13), Jay-Z and Taylor Swift (14 each), and the Beatles (19).Swift’s “The Tortured Poets Department” falls to No. 4 after an extraordinary 12-week run at the top, which began with blockbuster vinyl and streaming numbers. She continued to defeat all comers with a strategy of releasing special “versions” of her album, using bonus tracks and variant packaging to entice her fans to buy it again and again.Also this week, the K-pop boy band Enhypen opens at No. 2 with “Romance: Untold,” which had the equivalent of 124,000 sales, most from sales of CDs (17 collectible editions were available) and vinyl LPs. Zach Bryan’s “The Great American Bar Scene,” Swift’s last challenger, fell one spot to No. 3, and Morgan Wallen’s “One Thing at a Time” is in fifth place in its 73rd week on the chart. More

  • in

    Taylor Swift Breaks Her Own Record With a 12th Week at No. 1

    Facing a tight battle with Zach Bryan, the pop superstar benefited from the release of three new versions of “The Tortured Poets Department” and shipments of CDs.This week Taylor Swift sets a personal chart record with her album “The Tortured Poets Department” after fending off the latest challenger: the singer-songwriter Zach Bryan.With 12 weeks at No. 1, “Tortured Poets” is now the longest-running chart-topper of Swift’s career, exceeding the 11-week totals she had for “Fearless” (2008) and “1989” (2014). It is the first album to rack up a dozen consecutive times at the top since Morgan Wallen’s “One Thing at a Time,” which did so last year, and Swift joins rare company in the 68-year history of the Billboard 200 chart.In the elite group of albums that not only had long consecutive runs at No. 1, but did so from the very first week they came out, “Tortured Poets” now surpasses Whitney Houston’s 1987 LP “Whitney” — featuring enduring hits like “I Wanna Dance With Somebody (Who Loves Me)” and “So Emotional” — which spent its first 11 weeks at No. 1, and is just shy of Stevie Wonder’s 13 for “Songs in the Key of Life” in 1976 and 1977.In its most recent week out, “Tortured Poets” had the equivalent of 163,000 sales in the United States, including 95 million streams and 90,000 copies sold as a complete package, according to the tracking service Luminate. Since its release in April, the full 31-track album has logged three billion streams and had the equivalent of just under five million sales in the United States.“The Great American Bar Scene,” the new album by Bryan, whose style has been described as Americana, folk, rock and country, was Swift’s latest competitor for the top spot. And the race seemed close, with both artists unleashing some chart-goosing weapons in the closing hours of the tracking period last week. Bryan offered his album at a discounted price, while Swift released another three variants of “Tortured Poets” as digital downloads.But Swift triumphed, while “The Great American Bar Scene” lands at No. 2 with the equivalent of 137,000 sales.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    Taylor Swift’s ‘Poets’ Ties Her Record for Most Weeks at No. 1

    Both “Fearless” and “1989” spent 11 weeks atop the Billboard 200, but the 11-week reign of “The Tortured Poets Department” has been uninterrupted.Taylor Swift’s “The Tortured Poets Department” has notched its 11th straight week at No. 1, holding off all challengers once again.“Tortured Poets” now ties Swift’s career total for the most weeks at No. 1 on the Billboard 200 album chart. Both “Fearless” (2008) and “1989” (2014) reached the peak 11 times. But unlike those, which bobbed in and out of the top slot, the reign of “Tortured Poets” has so far been consecutive and uninterrupted. It started at No. 1 — way back in April — with record-breaking numbers, and has never left that position, beating out releases from Billie Eilish, Dua Lipa, the Atlanta rapper Gunna and the K-pop group Ateez.According to Billboard, the last LP by a woman to spend at least 11 weeks in a row at No. 1 was Whitney Houston’s soundtrack to “The Bodyguard,” which posted 13 consecutive toppers (out of 20 total) in 1992 and 1993. Last year, Morgan Wallen’s “One Thing at a Time” had 12 straight weeks at No. 1, and eventually crowned the chart 19 times.Last week, “Tortured Poets” had the equivalent of 114,000 sales in the United States, nearly flat from the week before. That includes 102 million streams and 35,000 sales as a complete package, according to the tracking service Luminate.Throughout its run, the weekly sales of “Tortured Poets” have benefited from strategic drops of new “versions” of the album, offered with bonus tracks and for limited times. But Swift’s streaming numbers have remained strong, at least in aggregate, with the 31-track album never falling below 100 million weekly clicks.Also this week, Megan Thee Stallion’s “Megan” opens at No. 3 with the equivalent of 74,000 sales, and Wallen’s “One Thing at a Time,” now in its 71st week on the chart, is No. 2. Eilish’s “Hit Me Hard and Soft” holds in fourth place, while Chappell Roan’s “The Rise and Fall of a Midwest Princess” rises to No. 5, a new peak nearly 10 months after its release. More

  • in

    Taylor Swift Notches a Ninth Week at No. 1 With New CD Versions

    The singer’s latest album, “The Tortured Poets Department,” now has the second-most weeks at No. 1 of any Swift album.The spring of Taylor Swift has become the summer of Taylor Swift as the singer’s latest album, “The Tortured Poets Department,” holds for a ninth straight week at No. 1 on the Billboard album chart.The 31-track LP, released on April 19, has continued to rack up sales and streams — thanks in part to special edition “versions” with bonus tracks — earning another 126,000 sales units, including 121 million streams and 33,000 copies sold as a full package, according to the tracking service Luminate.Album sales were up 42 percent with a boost from two new CD variations, sold exclusively by Swift’s web store, that each featured a different acoustic bonus song, Billboard reported; the CDs were available for a limited period of time in early June but shipped to customers last week, counting toward the latest chart totals.“The Tortured Poets Department” now has the second-most weeks at No. 1 of any Swift album, behind “1989” and “Fearless,” each of which spent 11 nonconsecutive weeks atop the Billboard 200.Also this week, Billie Eilish’s “Hit Me Hard and Soft” holds at No. 2 in its fifth week out, with 84,000 units; the rapper and singer Don Toliver’s “Hardstone Psycho,” which features Travis Scott and Future, debuts at No. 3 with 76,500 units; Morgan Wallen’s “One Thing at a Time” is No. 4 with 73,000 units; and the underground rap duo Suicideboys’s “New World Depression” is No. 5 with 66,000 units. More

  • in

    Taylor Swift’s ‘Tortured Poets’ Logs an Eighth Straight Week at No. 1

    Billie Eilish is No. 2, and Charli XCX debuts strong at No. 3.Taylor, Taylor, Taylor, Taylor, Taylor, Taylor, Taylor, Taylor.For two months now, Taylor Swift’s “The Tortured Poets Department” has dominated the Billboard album chart, fending off challenges from Billie Eilish, Dua Lipa and the K-pop group Ateez, often with the help of special “versions” featuring extra tracks.This week, “Tortured Poets” logs its eighth consecutive time at No. 1, with the equivalent of 128,000 sales in the United States, including 136 million streams and 23,000 copies sold as a full package, according to the tracking service Luminate.Although two of Swift’s previous albums have posted more times at No. 1 overall — “Fearless” and “1989” had 11 each — none has held the top spot for as many weeks in a row. Consecutive runs of eight weeks or longer are rare on the chart. The last releases to do so were both by Morgan Wallen: “One Thing at a Time,” which logged 12 last year, and “Dangerous: The Double Album,” with 10 in 2021. For another example you have to go back to Drake’s “Views,” which led the chart for nine straight weeks at No. 1 in 2016.Also this week, Eilish’s “Hit Me Hard and Soft” is No. 2 in its fourth week out, while “Brat,” the latest from the British pop singer-songwriter Charli XCX, opens in third place with the equivalent of 82,000 sales. Wallen’s “One Thing at a Time” holds at No. 4 and Bon Jovi’s latest, “Forever,” starts at No. 5, helped by collectible vinyl and CD editions. More

  • in

    Taylor Swift Bests K-Pop Band to Stay No. 1 for Seventh Week

    Swift’s ‘The Tortured Poets Department’ held off Ateez’s ‘Golden Hour: Part.1.’ The singer-songwriter Shaboozey opened at No. 5.Taylor Swift’s “The Tortured Poets Department” is the No. 1 album once again, leading the Billboard 200 chart for a seventh straight time.Since it came out in April with historic numbers — breaking records for streaming and vinyl sales, and posting the biggest opening week of Swift’s career — “Tortured Poets” has been unstoppable, even as its performance has gradually cooled. In recent weeks it has held off challenges from Billie Eilish and Dua Lipa, and this week it blocks the latest from the K-pop boy band Ateez.In its latest week out, “Tortured Poets” had the equivalent of 148,000 sales in the United States, including 157 million streams and 27,000 copies sold as a complete package, according to the tracking service Luminate. Since its release, the album has had the equivalent of about 4.3 million sales and just shy of 2.5 billion streams in the United States alone.Of the 14 albums that Swift has sent to No. 1 in her career — going back to “Fearless,” her second LP, back in 2008 — “Tortured Poets” has now had the longest consecutive stretch at the top, exceeding “Folklore,” which in 2020 spent its first six weeks at No. 1 on Billboard’s flagship LP chart. (Several of Swift’s albums, including “Folklore,” have had more turns at No. 1 overall, but not in a row.)Also this week, Ateez’s “Golden Hour: Part.1,” a six-track “mini-album,” opens in second place with 131,000 equivalent sales, largely from its popularity on CD and vinyl. “Where I’ve Been, Isn’t Where I’m Going” by Shaboozey, a singer-songwriter who was featured on Beyoncé’s latest album, “Cowboy Carter,” opens at No. 5 with the equivalent of 50,000.Eilish’s “Hit Me Hard and Soft” falls to No. 3 after spending its first two weeks in second place, and Morgan Wallen’s “One Thing at a Time” is No. 4 in its 67th week on the chart. More

  • in

    Taylor Swift Is No. 1 Again, With Little Competition on the Way

    “The Tortured Poets Department” earns a sixth week atop the Billboard 200, while the latest from Twenty One Pilots opens at No. 3 with big numbers for a rock album.How much longer can Taylor Swift hold at No. 1 with “The Tortured Poets Department”?This week she is atop the Billboard 200 album chart for a sixth consecutive time, after a monster debut in April and a series of challenges — each handily fended off — from Billie Eilish, Dua Lipa and the rapper Gunna. The numbers for “Tortured Poets” are now cooling slightly, but don’t count on it slipping down the chart anytime soon. Swift’s momentum remains strong, she has plenty of tricks up her sleeve and doesn’t face much superstar competition in the near future, pending any surprise drops. (On next week’s chart, Swift will compete with the K-pop group Ateez, whose last album, opened at No. 1.)The last album to spend at least its first six weeks at No. 1 was Morgan Wallen’s “One Thing at a Time,” which held the top for its first 12 weeks last year, then returned to notch a total of 19. Before that, it was Wallen’s “Dangerous: The Double Album,” with 10 in 2021. Can Swift reach those same heights with “Tortured Poets”? (Back in 2020, her “Folklore” was No. 1 for its first six weeks, before logging two further times at the top.)In its latest week out, “Tortured Poets” had the equivalent of 175,000 sales in the United States, which included 174 million streams and 41,000 sales as a complete package, according to the tracking service Luminate. That total is down 54 percent from the week before, when Swift went head-to-head with Eilish’s new “Hit Me Hard and Soft.” But it is still performing well at a time when most other new albums aren’t; so far this year, average opening-week sales for a non-Taylor Swift No. 1 album are about 131,000.Swift has also demonstrated a highly effective strategy in releasing successive “versions” of her albums. In the days before last week’s chart, when she was competing with Eilish, Swift released six limited digital editions with bonus tracks. Over the weekend, she announced two CDs, each with an exclusive acoustic track. Week after week, fans keep buying them, helping Swift stay strong on the chart.Also this week, Eilish’s “Hit Me Hard and Soft” holds at No. 2 for a second week, while the alternative duo Twenty One Pilots’ new “Clancy” opens at No. 3 with what Billboard said are the biggest numbers for any rock album so far this year: the equivalent of 143,000 sales, including 113,000 copies sold as a complete package.Wallen’s “One Thing at a Time” is No. 4, and his three-and-a-half-year-old “Dangerous” is No. 6. RM, from the K-pop supergroup BTS, opens at No. 5 with his second studio album, “Right Place, Wrong Person.” More