Sam Thompson has been slammed for posting a joke image which made his co-star sister appear bald.
Made In Chelsea favourite Sam, 28, was criticised by the woman with alopecia after he used a Snapchat filter to make Louise look like she had no hair.
Sam, dating stunner Zara McDermott, had written alongside the edited snap: “Gotta love a Snapchat filter. Pulls it off to be fair.”
But his upload upset 37-year-old sufferer Emma Archer, who lost 80% of her hair at the height of her alopecia.
She responded to the reality star and the pair exchanged messages.
Sharing the DMs with the Daily Mail, unhappy Emma showed what was sent to her.
Sam, who has also starred in Celebrity Big Brother and Celebs Go Dating, said: “But it’s not a disability.”
He deleted the post but told her: “If I had it my way it would still be up.”
The TV personality went on: “It’s a filter that shows what you look like if you were to shave your head. Much like the Snapchat beard filter.”
The fan explained why she didn’t find the post funny and explained how she had by affected by alopecia for 20 years.
Emma told him: “It’s like a wheelchair filter? This is my disability.”
Speaking to the Daily Mail about their interaction, she said: “As a person with 1.3million followers I believe he should be using his platform to promote positive messages.
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“Not taking the mick out of people’s disabilities.
“How does he think this will affect someone’s mental health?
“I was so shocked and upset at the messages I received back from him. The fact the post was deleted shows it was distasteful.”
She made the point that Sam’s cast mate Olivia Bentley previously opened up, saying she suffers from alopecia.
Source: Celebrities - dailystar.co.uk