This Morning could undergo a “mini rebrand” later this year with “new presenters”.
Phillip Schofield has stepped down from this role as one of the main hosts of the ITV daytime show after over two decades.
It has been confirmed that Holly Willoughby will continue to present the programme with members of the This Morning family.
READ MORE: ITV’s This Morning ‘confirm’ stand-in presenters after Phillip Schofield’s exit
However, Rochelle White, culture and brand expert of Rochelle White Agency, believes that This Morning viewers will see some major changes in the near future.
She told Daily Star: “I think that the show is going for a change and even a mini rebrand when September comes around.
(Image: Ken McKay/ITV/REX/Shutterstock)
“This could mean new morning presenters and even the Summer staff maybe moving into the full time role.
“I feel that once the Summer line-up is announced an official statement will be out to confirm and acknowledge.
Phillip fronted the award-winning show since 2002 but announced his decision to step down from This Morning on May 20 in a shock statement.
(Image: Ken McKay/ITV/REX/Shutterstock)
He said: “I have always been proud to cover fascinating stories on This Morning. But recently, This Morning itself has become the story.
“Throughout my career in TV – including the very difficult last few days – I have always done my best to be honourable and kind.
“I understand that ITV has decided the current situation can’t go on, and I want to do what I can to protect the show that I love.”
(Image: ITV)
He continued: “So I have agreed to step down from This Morning with immediate effect, in the hope that the show can move forward to a bright future.
“I’d like to thank everyone who has supported me – especially This Morning’s amazing viewers – and I’ll see you all for the Soap Awards next month.”
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Co-host Holly Willoughby added: “It’s been over 13 great years presenting This Morning with Phil and I want to take this opportunity to thank him for all of his knowledge, his experience and his humour. This sofa won’t feel the same without him.”
It has been confirmed that Holly will take an extended break from the show following Phillip’s announcement and is expected to return on June 5.
Dermot O’Leary and Alison Hammond stepped in to present This Morning on Monday (May 22).
This Morning airs weekdays on ITV1 and ITVX at 10am
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Source: Celebrities - dailystar.co.uk
