Venice Film Festival: How It Became an ‘Oscar Launchpad’

These days the race for the Oscars starts in Venice. Of the past 10 best picture winners, four have premiered on the lagoon, including, most recently, Chloé Zhao’s “Nomadland” in 2020. That film also took the festival’s main prize, the Golden Lion, making it the second film after Guillermo del Toro’s “The Shape of Water” (2017) to claim that double distinction.

This is a remarkable turnaround for a film festival, which opens on Wednesday and runs through Sept. 7, whose international standing was slipping in the early aughts. Much of the credit for this reversal of fortune goes to the festival’s leader, Alberto Barbera. When Barbera’s current term as artistic director began in 2012, the festival was struggling to attract films by Hollywood studios.

“It was much easier to go to Toronto to spend less money and to make a proper promotion for the domestic market,” Barbera said, referring to the Toronto International Film Festival, which is held in early September. “But losing the presence of Hollywood studios was a big risk for Venice,” he continued, adding that he feared a disastrous chain effect if major American studios turned their backs on his festival.

Barbera convinced the Venice Biennale, which runs the festival, to renovate screening rooms and facilities that had not been updated in decades. He also flew to Los Angeles twice a year to meet with the heads of studios and independent film companies to court them.

In his second summer on the job, Barbera’s efforts bore fruit when the festival opened with Alfonso Cuarón’s “Gravity,” which starred George Clooney and Sandra Bullock.