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Going Behind the Scenes of ‘Popcast (Deluxe)’

The weekly culture roundup show, hosted by Jon Caramanica and Joe Coscarelli, celebrates its first anniversary on May 31.

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When you walk into the “Popcast (Deluxe)” recording studio on the second floor of the New York Times office in Manhattan, the first thing you notice is two colorful chairs in the center of the room with black microphones perched on the seat backs.

“We were thinking ‘elevated basement,’” said Jon Caramanica, a pop music critic for The New York Times and a host of the show, a weekly culture review on YouTube. “It’s a little ‘Wayne’s World.’”

Mr. Caramanica and his co-host, the Times pop music reporter Joe Coscarelli, picked out the furniture for their studio at Horseman Antiques on Atlantic Avenue in Brooklyn. The chairs are among many quirky personal touches they’ve added to the space — books, photography from their work at The Times, lots of junk food — that, like the show, blend a highbrow and lowbrow aesthetic.

Both Mr. Caramanica and Mr. Coscarelli were treading new ground when they began hosting “Popcast (Deluxe),” The Times’s first video podcast, together one year ago. The show is a spinoff of “Popcast,” a weekly pop music podcast that Mr. Caramanica has hosted since 2016. For the “deluxe” version with a broader view of pop culture, the idea was to take something that was already working — the easy and playful rapport between Mr. Caramanica and Mr. Coscarelli, a frequent “Popcast” guest — and adapt it for YouTube, a video platform that podcasts were increasingly moving into.

“We want to go where smart, curious, pop-culture-interested people are living,” Mr. Coscarelli said. “YouTube was the obvious next place.”

The pair records on Mondays and releases segments of the conversation throughout the week on YouTube, as well as a full audio episode on Wednesdays. For the week of May 13, Mr. Caramanica and Mr. Coscarelli had decided to cover the feud between the hip-hop giants and rivals Drake and Kendrick Lamar, as well as Zendaya’s star turn in the tennis film “Challengers,” and they allowed a Times Insider reporter to observe.

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Source: Music - nytimes.com


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