Super Emmy: Is the Time Now Right for This Former Disaster?

Fifty years ago, the Emmy Awards implemented a change deemed such a disaster it was quickly eliminated.

For the 1974 ceremony, the Television Academy created a “Super Emmy” that pitted winners in the comedy and drama balloting against each other. For example, the “M*A*S*H” star Alan Alda took home two trophies that year: one for best comedy actor and a second in a head-to-head showdown with Telly Savalas, who had already won the drama lead acting award for “Kojak.”

The stated goal was to streamline the televised ceremony — the category honors were given out before the telecast and only the Super Emmys were awarded on air. But Alda and his fellow winner Mary Tyler Moore joined critics like John J. O’Connor of The New York Times in panning the stunt, and organizers retreated.

Yet a half-century and a reshaped television environment later, the Super Emmy, that strange visitor from the 1970s, might be one of those once-bad ideas whose time has finally come.

Not that the Emmys are looking to prolong the show, which will air Sunday on ABC. Unlike the Oscars, TV’s most prestigious award remains pretty rigidly held to its allotted time, so adding a category would likely require pushing another out of the main broadcast.

But a Super Emmy would do more than merely add a “Highlander”-style bolt of excitement — “There can be only one!” — to a generally predictable telecast. It would also acknowledge the blurring of lines in TV’s categorical designations, which often makes it hard to differentiate between drama, comedy and limited series.