The W.N.B.A. Wanted More Attention on TV. It Got Headaches, Too.

When star prospects like Caitlin Clark and Angel Reese were set to become professionals this year, the W.N.B.A. said it was ready.

The league beefed up its marketing efforts, and its television partners devoted more time to covering the sport. They all hoped to capitalize on momentum from the collegiate tournament as women’s basketball inched closer to the round-the-clock coverage devoted to other major sports.

The W.N.B.A.’s ratings did soar, but the additional attention also magnified intense conversations on television shows, podcasts and social media. Pundits passionately clashed with colleagues, players described racism they had experienced, and the players’ union openly rebuked the league’s commissioner.

Here are some of the most memorable moments of media dialogue during this W.N.B.A. season, which entered the playoffs this week.

Physical Play

During her record-breaking career at the University of Iowa, Clark, who is white, was often heralded as the future face of the W.N.B.A., a league where about 70 percent of players are Black. After the Indiana Fever drafted her first overall, she certainly became the center of attention.

In one notable on-court encounter, the Chicago Sky guard Chennedy Carter shoulder-shoved Clark to the floor. Carter, who was later charged with a flagrant foul and declined to answer questions about the encounter after the game, later took a swipe at Clark on social media.