Kim Kardashian has been named the Chief Taste Consultant for plant-based food company Beyond Meat after becoming a non-strict vegetarian two years ago.
The reality TV star, 41, shared a video on her Instagram page where she was sampling some of the food with a male attendant by her side.
‘Soooo good,’ said the Kardashians standout as she added eating meatless is better for the planet and said she was inspired by the company’s mission.
‘I’m so inspired by @beyondmeat’s mission and excited to share their delicious plant-based products with all of you as their Chief Taste Consultant,’ wrote the star in her caption.
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The mum-of-four wore her long blonde hair down over her shoulders wearing a black sleeveless top.
She was seen eating an array of dishes that imitated popular meats such as sausages and deep-fried chicken.
Kim, who often posts photos of her well-stocked refrigerator on social media for fans, said she will share her favourite Beyond Meat products in the company’s newsletter.
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In a statement with Beyond Meat, she said its products benefit “both people and the planet.”
She will be featured in a new Beyond Meat advertising campaign. The company cited her “impeccable taste in food, fashion, beauty and more.”
Fans offered mixed reactions to the announcement, with some calling it “inauthentic.”
“Wow. This is so inauthentic,” said one fan.
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A second agreed: “Kim is on her way to becoming a comedian. What a joke!”
Others were excited by the news, sharing: “I hope this inspires more people to go plant-based!”
On her reality TV show The Kardashians for Hulu she said that she only eats meat once in a while as she is ‘mostly plant-based.’
She made the remarks when she was hosting a barbecue at her home as she dipped into some of the meat offerings.
Kim has cut back on the meat for the past few years as she hopes to get leaner, which she has been very successful at.
The Selfish author has also been working with personal trainer Melissa Alcantara who has gotten her to lift weights more.
The star is at the helm of several successful brands, including underwear label, Skims, which earlier this year saw its valuation skyrocket to $3.2 billion.
Kardashian’s involvement could help the embattled alt-meat maker, which has struggled in recent years.
Kardashian joins Beyond Meat ambassadors such as Kevin Hart, Shay Mitchell, Snoop Dogg and Liza Koshy.
Source: Celebrities - dailystar.co.uk
