That’s a Great Reality TV Set. Let’s Use It Again.

In “The Circle,” a reality competition show on Netflix, a group of strangers are sequestered for days inside a multistory apartment complex, angling to survive rounds of eliminations to win a cash prize, much like “Big Brother.” The twist is that the players can’t see or hear one another, and must communicate via text — people might not be what they seem, and anyone, at any time, could be catfishing.

As it turns out, “The Circle” has been doing some impersonation of its own, with one sleek setting standing in for a local building across several international versions of the show.

The neon-lit compound — which was initially a housing block in Salford, England, before moving, in 2023, to a complex in Atlanta, Georgia — has not only been the set for the series’ flagship American edition, which returns to Netflix for a seventh season on Sept. 11. It has also been used for “The Circle Brazil,” France’s “The Circle Game,” the British version of “The Circle” and its 2020 spinoff “The Celebrity Circle.” With minimal adjustments, the show can look like it’s located virtually anywhere in the world.

“We need a building with 10 rooms, without noise bleed, that looks great, is in a cool location, and that can house a team of 200 people in the basement,” Jack Burgess, an executive producer on “The Circle,” said in a recent interview. “That’s a hard thing to find, so of course you want to make the most of it.”

“The Circle” is one of many current reality programs taking advance of international production hubs: state-of-the-art bases where multiple production companies can pool resources to make versions of a show tailored to a variety of global markets.