The ‘Wicked’ Practice of Taking Pictures of the Movie Screen

During an opening weekend screening of the movie musical “Wicked,” a woman sitting in front of me reached for her phone during “The Wizard and I,” Cynthia Erivo’s first big number as the misunderstood green sorceress Elphaba. I watched while this person snapped several photos of Erivo as she belted.

This behavior both bewildered me and, naturally, distracted me from the film. I became more focused on what exactly was being photographed — and why — than on Erivo’s performance. And yet this disruption is apparently not unusual if you have seen “Wicked” in a theater. Social media has been flooded with images that people have taken during the movie. One post actually prompted others to share their photos as if taking them was a badge of honor. (Even one of the movie’s stars, Ariana Grande, posted an Instagram Reel of her grandmother watching her sing “Popular.” That one we can let slide.)

It’s not just “Wicked.” Taking photos and videos of the screen at movies has somehow become a common practice these days. For instance, major spoilers from “Deadpool & Wolverine” were plastered all over X and TikTok shortly after it hit theaters thanks to poor-quality shots from audience members. Blockbusters aren’t the only films getting this treatment: Look hard enough and you’ll find bootleg clips of just about any theatrical release, from the French body horror film “The Substance” to the pope drama “Conclave.”

The problem with cellphones in theaters used to be mostly errant ringing or excessive texting. Now it’s people holding up their devices so they can get bits of the film and post to their accounts. For those of us who just want to watch in peace, letting ourselves be completely absorbed, it’s another way in which moviegoing etiquette has crumbled in the 21st century.

But let’s back up: Why is this happening in the first place? While I don’t think I can ever fully understand the desire to participate in the trend, I have a good guess as to why it exists.