EXCLUSIVE: As Love Island All Stars’ 2025 season draws to a close, fan favourite Grace Jackson is on the path to an incredible career post-villa due to one major thing
Love Island All Stars’ Grace Jackson could be the series’ most successful contest.
On behalf of Betfred Lotto, celebrity PR specialist Kayley Cornelius spoke exclusively to Daily Star about the ITV contestant. Grace, who is currently coupled up with co-star Luca Bish, has been forecast as the “next Molly-Mae Hague,” who is the most well-known Love Island star in the show’s history.
Kayley said: “I believe Grace already has a strong foundation to build something significant from her time in the villa. Her collaboration with fashion giant EGO upon initially leaving last year really set the tone for what she is capable of and the kind of work we can expect to see from her moving forward.”
“Grace is highly marketable and appears to have a solid social media strategy in place, likely thanks to her experience as a marketing agency owner. If she plays her cards right, I genuinely believe she has the potential to follow in the footsteps of Molly-Mae Hague.”
Kayley suggested that Grace’s next steps should “focus on quality over quantity when it comes to brand deals”. She said: “I can definitely see her becoming the face of a major fashion or beauty brand, much like Maura Higgins with Alo or Molly-Mae with L’Oréal.”
Although she sees a prosperous future for Grace, Kayley offered some “key pieces of advice” for her and the other islanders. She urged them to “engage more with their audiences, not just speak to them”.
“When islanders leave the villa they may have an idea of their next steps, whether launching a business or continuing a career in reality TV, but more often than not they enter oversaturated industries where competition is fierce. This leaves them as a small fish in a very big pond. Ultimately, it’s the demand and support from their community that will elevate them to the next level.”
“That’s why it’s crucial they communicate with their followers in a way that is relatable, engaging, and authentic. Where many Love Island stars go wrong—and why some start to fade from the spotlight—is by allowing their content to become too polished, distant, and out of touch with everyday life.”
“Influencer culture has shifted dramatically, and the era of curated, picture-perfect posts is fading, with audiences now craving authenticity and a sense of belonging within a community. Grace’s YouTube channel is a great starting point for bridging this gap, with her early videos attracting hundreds of thousands of views. If she remains consistent, she’s only going to rise further.”
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Source: Celebrities - dailystar.co.uk
