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    The Hottest Jay-Z Merch: Limited-Edition Library Cards

    Fans are rushing to collect all 13 of the Brooklyn Public Library’s limited-edition cards, which feature imagery from each of the rapper’s solo albums.Patrons streamed toward the returns desk at the Brooklyn Public Library’s main branch on Friday afternoon, buzzing with excitement. Several posed for pictures in the building’s lobby, which was newly plastered with images of Jay-Z, then signed up for special library cards that feature artwork from the rapper’s albums.The limited-edition library cards are the marquee souvenir from “The Book of Hov,” an exhibition honoring Jay-Z that took over the library last month.The cards are free for New York State residents and are available at Brooklyn Public Library branches in 13 different designs, each featuring the cover art from one of Jay-Z’s solo albums. Fans, who see the cards as instantly classic pieces of hip-hop memorabilia, are tracking them down with the sort of fervor usually reserved for vinyl records or concert tees.“Jay-Z being a Brooklyn native, he goes hard for Brooklyn, and his fans go hard for him,” said Chaz Barracks, 35, an artist and postdoctoral fellow at Syracuse University. He had taken a five-hour bus ride to Brooklyn to visit the library. “The card was worth it,” he added.According to the library, 11,000 new accounts have been created with associated Jay-Z cards. Branches that offered the limited-edition cards recorded a more than 1,000 percent increase in registrations in the last two weeks of July over the same period in June, according to the library.Roc Nation and Brooklyn Public LibraryLinda E. Johnson, the Brooklyn Public Library’s chief executive, said she had proposed a limited-edition card early in the library’s conversations with Roc Nation, Jay-Z’s entertainment company, which created the exhibition. The library had previously released cards featuring the work of Maurice Sendak, the author and illustrator of “Where the Wild Things Are.”“Swag in the form of T-shirts or mugs, that’s not really what we’re about,” Ms. Johnson said. “The card is your ticket to everything we have.”Roc Nation came back with the suggestion that they make 13 cards instead. The library decided to allow patrons to collect one of each style, but to rotate different card designs through many of the library’s branches to encourage fans to visit several locations.That plan appears to have worked, with some Brooklyn residents rushing out to collect the set of cards “like Pokémon,” as one social media user described it. Olayinka Martins, 26, a writer living in Brooklyn, spent three days visiting nine different branches in order to collect all 13.Mr. Martins, who learned to read through the Brooklyn library system, said he thought it was smart to plug into the hype cycle that exists around hip-hop merchandise. “The library leadership understands that hip-hop and Black culture have been the site of cool, and cool sells,” he said. “It’s very savvy.”The cards have caught the attention of Jay-Z fans outside the state, who cannot register for them because they lack New York addresses. Online, some are begging New Yorkers to mail them the cards. Complete sets are listed on eBay for upward of $1,000.Mr. Martins did not collect the cards planning to sell them, but he said he had been tempted by offers of more than $700.Ms. Johnson said the library had not been surprised to learn that people were trying to resell the cards. “We wish they weren’t doing it,” she said, “but it’s a small enough number that we’re not so worried right now.”The Brooklyn Public Library is just one of several New York City institutions recognizing the 50th anniversary of hip-hop, which had its origins in the South Bronx. The Metropolitan Transportation Authority has released four MetroCards honoring LL Cool J, Pop Smoke, Rakim and Cam’ron, which are being sold near each of the artists’ birthplaces. And the New York Public Library, which has locations in Manhattan, the Bronx and Staten Island, has released a special-edition card featuring imagery from the cassette that accompanied the 1983 film “Wild Style.”Brooklyn residents have been especially excited by the Jay-Z exhibition, which traces the artist’s life from his childhood in the Marcy Houses, a public housing complex in the Bedford-Stuyvesant neighborhood of Brooklyn, to his career as a musician and mogul.Olivia Shalhoup, 26, who runs a digital marketing agency and lives in the Williamsburg section of Brooklyn, said she found out about the exhibition on social media. She described herself as “a massive Hov fan” who has a “Vol. 3 … Life and Times of S. Carter” rug in her apartment.The Jay-Z card she picked up a few days later is the first physical library card she has owned. “Seeing a rapper be on something as mainstream and as massive as a library card, it’s just phenomenal,” she said.Dr. Barracks felt similarly. While waiting in a 20-minute line for his card, he said he had heard fans “bro-ing out” about which album was superior.“We don’t always see Black stories like Jay-Z’s take over everyday public spaces,” said Dr. Barracks, whose research centers on Black joy. “Every time people go to get other books, maybe it’ll encourage them to remember that our stories exist in the library, too.” More

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    ‘Reinventing Elvis: The ’68 Comeback’ Review: Fully in the Building

    Elvis Presley’s 1968 TV special showcased the king of rock ‘n’ roll in his unadulterated glory. A new documentary shows how it happened.“I heard the news/There’s good rockin’ tonight.” That’s what Elvis Presley sang in 1954, on his second single, a cover of a jump blues tune originated by Roy Brown. The lyrics come to mind while watching the new documentary, “Reinventing Elvis: The ’68 Comeback,” directed by John Scheinfeld, because the movie seems explicitly formulated to reach people who have not, so to speak, heard the news about Presley: his impact on pop culture and his preternatural performing charisma.Both of those realities were inarguably blunted by Presley’s manager, the slippery Col. Tom Parker. Baz Luhrmann’s fictionalized biopic of Presley from last year managed to both villainize and at least slightly humanize the guy who turned Presley from an alluring danger to youth morals into a cheesy family entertainment attraction. This movie outright brands him the villain and brings on a shot of a smoking cigar every time he’s reintroduced.The hero of the story is the television producer-director Steve Binder, who put together the 1968 television special that briefly made Elvis electric and provocative again. (Binder is also an executive producer of the movie.)In addition, the movie is a celebration and defense of Presley. While not overtly mentioning the accusation that Presley was guilty of cultural appropriation, the film counters it from several directions, including the critic Kelefa Sanneh’s assertion that what Presley accomplished was a fusion of modes, not theft. And contemporary musicians here sing Presley’s praises, including the Black country singer Darius Rucker and the Dominican recording artist Maffio.The clips from the special itself are irresistible, as when Elvis, chatting with old bandmates, mocks his signature lip curl, saying, “I got news for you, baby, I did 29 pictures like that.” He also sings up a storm. If today Presley really needs a sales pitch, this movie is a good one.Reinventing Elvis: The ’68 ComebackNot rated. Running time: 1 hour 44 minutes. Watch on Paramount+. More

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    ‘Untold: Hall of Shame’ Review: Cheaters Never Prosper

    An infamous sports-world doping scandal is related with insight in this compelling, albeit slight, Netflix documentary.Why would an athlete use performance-enhancing drugs? “Untold: Hall of Shame,” a documentary about a high-profile doping scandal in the early 2000s that shocked the world of competitive sports, offers a persuasive reason: because every other athlete is taking them.Victor Conte Jr., a self-taught sports nutritionist and trainer who provided several sports stars and Olympians with steroids through his Bay Area firm Balco, insists in “Hall of Shame” that performance-enhancing drug use in pro sports is “rampant,” to the extent that using them is all but necessary to win. He frames the decision to dope as one between unethical victory or noble failure. “Show me an athlete not on steroids,” he says, “and I’ll show you a loser.”With compelling verve, “Hall of Shame,” from the director Bryan Storkel, tells the story of Conte’s ignominious rise and fall. It draws you into the addictive thrill that his athletes felt as they were winning medals and breaking records, and although it’s somewhat slight on the whole, the film makes clear why elite competitors such as Marion Jones, Tim Montgomery and Barry Bonds were willing to compromise themselves for a taste of elite glory.Both Jones and Bonds declined to appear in the film — and both have denied ever knowingly taking performance-enhancing drugs — but Montgomery, candid and vulnerable, opens up about his reasons, to dramatic effect. “I don’t care if I die,” he describes having told Conte, in dope-boosted pursuit of the world record for 100-meter dash. “I want to see what it feels like to be the greatest.” He broke the record in 2002; it was invalidated two years later. As “Hall of Shame” makes clear, if you win by cheating, greatness is not what you achieve.Untold: Hall of ShameNot rated. Running time: 1 hour 15 minutes. Watch on Netflix. More

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    Michael Oher, Depicted in ‘The Blind Side,’ Says He Was Conned With Adoption Promise

    Michael Oher, whose life was depicted in the 2009 film, says in a lawsuit that he was never fully adopted by the family that took him in and was swindled into signing away his decision-making powers at 18.The former N.F.L. player Michael Oher, whose journey out of poverty and into football stardom was dramatized in the 2009 movie “The Blind Side,” asked a Tennessee court on Monday to formally end his legal relationship with the family who took him in, claiming that he had never actually been adopted and had been tricked into signing away his decision-making powers so the family could make millions of dollars off his life story.Oher, 37, is seeking a termination of the conservatorship that began when he was 18, plus money that he says he should have earned from the movie, as well as an injunction preventing Leigh Anne Tuohy and Sean Tuohy from using his name and likeness.The petition, filed in Shelby County in Tennessee, claims that when he thought he was being adopted, the Tuohys urged him to sign a conservatorship in which he relinquished his ability to enter into contracts. The lawsuit also claims that Oher, who started living with the Tuohys at age 16, unknowingly signed away the rights to his life story to 20th Century Fox in 2007.Oher’s lawyer, J. Gerard Stranch IV, declined to comment beyond what was stated in the lawsuit.For “The Blind Side,” the hit film that starred Sandra Bullock as Leigh Anne Tuohy, Tim McGraw as Sean Tuohy and Quinton Aaron as Oher, the Tuohys negotiated a contract of $225,000 plus 2.5 percent of future “defined net proceeds” for themselves and their biological children, the lawsuit said.Oher says in the lawsuit that he received nothing while the movie generated more than $300 million in revenue worldwide.The Tuohy family did not immediately respond to requests for comment from The New York Times. In an interview with The Daily Memphian on Monday, Sean Tuohy said that he had been “devastated” to hear about the lawsuit and that it was “upsetting to think we would make money off any of our children.” Tuohy said that he would be willing to end the conservatorship and that everybody in his family, including Oher, got an equal share from the movie, around $14,000.Sean Tuohy went on to say the conservatorship had been intended to allow Oher to play at the University of Mississippi, which he and his wife attended.Sean Tuohy Jr., the son of Leigh Anne and Sean, said in an interview with Barstool Sports on Monday that he made “60, 70 grand over the course of the last four, five years” from the movie.In Tennessee, a conservatorship is defined as an arrangement in which a court removes at least some “decision-making powers and duties” from “a person with a disability who lacks capacity to make decisions in one or more important areas” and grants those duties to a conservator or co-conservators. The 2004 order that granted Oher’s conservatorship to the Tuohys states that Oher appeared to have “no known physical or psychological disabilities.”According to the petition, Oher only recently found out — in February this year — that he had not been legally adopted. Oher agreed to enter into the conservatorship thinking that it was a required part of the adoption process, the lawsuit says.Oher, who retired from football in 2017, was selected with the No. 23 overall pick in the 2009 N.F.L. draft by the Baltimore Ravens and played eight N.F.L. seasons as an offensive tackle for the Ravens, the Tennessee Titans and the Carolina Panthers. He won the Super Bowl with the Ravens in 2013.He played college football from 2005 to 2009 at Mississippi, where he earned two first-team All-Southeastern Conference honors, in 2007 and 2008, and was named a consensus first-team all-American in 2008.“The Blind Side,” which was released in 2009 and was adapted from a 2006 book by Michael Lewis, depicts Oher as a poor teenager growing up in Memphis and looking after his mother, who was addicted to cocaine. The movie portrays Oher as a naturally talented athlete, at both basketball and football, who is spotted by a coach at a local private school, which later admits him. Oher comes to know Sean Tuohy Jr. before moving in with the family and earning a scholarship to Mississippi.But Oher seemed uncomfortable with the movie’s depiction of him, and what it meant for his career. In a 2015 interview, when he was playing for the Panthers, Oher said that the movie had portrayed him as less intelligent than he was and had influenced how people saw him within the sport.“People look at me and they take things away from me because of a movie,” Oher said. “They don’t really see the skills and the kind of player I am. That’s why I get downgraded so much, because of something off the field.” More

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    Clarence Avant, Mighty Engine Behind Black Superstars, Dies at 92

    Behind the scenes, he furthered the careers of numerous entertainers, as well as some athletes and politicians.Clarence Avant, a record executive who shaped the careers not only of Bill Withers, Whitney Houston, Janet Jackson and other Black singers, but also of politicians, actors and sports figures — exerting so much influence that a 2019 documentary about him was called simply “The Black Godfather” — died on Sunday at his home in Los Angeles. He was 92.His family announced his death in a statement.Mr. Avant (pronounced AY-vant), born in a segregated hospital in North Carolina and educated only through the ninth grade, moved easily in the high-powered world of entertainment, helping to establish the idea that Black culture and consumers were forces to be reckoned with.He started out managing a nightclub in Newark in the late 1950s and moved on to representing some of the artists he met there. Joe Glaser, a high-powered agent who handled Louis Armstrong, Duke Ellington and many other top acts, took Mr. Avant under his wing; perhaps, the documentary suggested, Mr. Glaser, who was white, thought it would be advantageous to have a Black man representing some of his Black clients.In any case, Mr. Avant was soon handling artists including the jazz organist Jimmy Smith and traveling in rarefied circles. Not all his clients were Black; he said Mr. Glaser sent him to Los Angeles in 1964 with the Argentine pianist Lalo Schifrin, who was then working with Dizzy Gillespie, to try to get Mr. Schifrin started on a career composing for film and television. Though he knew nothing about the movie business, Mr. Avant worked his brand of magic on the West Coast: Mr. Schifrin has to date been nominated for six Oscars.In 1960 Mr. Avant formed Sussex Records — he said the name was his combination of the two things people want more than anything else, success and sex — which lasted only about half a decade but released, among other records, Mr. Withers’s early albums.“Clarence made some great choices musically,” Mr. Withers, who died in 2020, said in the documentary. “‘Lean on Me’” — Mr. Withers’s only Billboard No. 1 hit — “was not my choice for a single.”Later in the 1970s Mr. Avant founded Tabu Records, and for a time in the 1990s he was chairman of Motown. He also helped Jim Brown, the football player, build an acting career and negotiated an endorsement deal for Hank Aaron, the Hall of Fame baseball player, as well as supporting the political careers of Jimmy Carter, Bill Clinton and Barack Obama.“One of the things he understands is, there are different kinds of power,” Mr. Obama said in the documentary. “There’s the power that needs the spotlight, but there’s also the power that comes from being behind the scenes.”In 2013, accepting the entrepreneur award at the BET Honors, one of many he received in his career, Mr. Avant summed himself up.“I can’t make speeches,” he told the crowd while clutching his trophy. “That’s not my life. I make deals.”Clarence Alexander Avant was born on Feb. 25, 1931, in Greensboro, N.C., to Gertrude Avant Woods, a domestic worker. In the documentary, he said his mother was not married to his father, Phoenix Jarrell, whom he barely knew.Mr. Avant with Quincy Jones and Whitney Houston.NetflixHe grew up in Climax, N.C., in difficult circumstances and stayed in school only through ninth grade.“We were poor,” he said in the film. “I’m talking about poor, poor, poor. We had chicken-feet soup.”Racism was omnipresent, and the Ku Klux Klan loomed large.“My mother would just tell us, if you hear a car coming, run and hide; lay down flat,” he said.He grew up with a stepfather, Eddie Woods, who was abusive, and he said he left home when he was a teenager after his attempt to kill the man by putting rat poison in his food failed. He went to live with an aunt in Summit, N.J.For a time he held a low-level job at Martindale-Hubbell, publisher of a law directory. In his 20s he started working at a Newark nightclub that featured Black musicians. That was his introduction to the entertainment business, and he proved a natural.“I think Clarence exemplifies a certain cool,” Mr. Obama said in the documentary, “a certain level of street smarts and savvy that allowed him to move into worlds that nobody had prepared him for and say, ‘I can figure this out.’”As his career representing entertainers began to flourish, Mr. Avant met Jacqueline Gray, a model. They married in 1967, and as the couple prospered Ms. Avant became noted for her philanthropic work.In December 2021 a man burglarizing the Avants’ home, Aariel Maynor, shot and killed her. He pleaded guilty to multiple charges the next year and was sentenced to life in prison.In the documentary, friends remarked on their long marriage, somewhat unusual in the entertainment world.“They still look like they’ve got wedding cake on their feet,” the actor Jamie Foxx said, “like they just walked off a soul wedding cake.”Mr. Avant’s daughter, Nicole Avant, said in a phone interview that after the tragedy, her father made a conscious effort to press on.In 2013, Mr. Avant was presented with the entrepreneur award by the producers Jimmy Jam, center, and Terry Lewis at the BET Honors in Washington.Jonathan Ernst/Reuters“Music was, I think, the lifesaving force for him,” she said, especially that of Ellington, Frank Sinatra and other artists from his youth. “His mood changed when the music came on.”At about the time he was getting ready to marry Jacqueline, Mr. Avant was growing more vocal about racial matters. A 1967 article in The Pittsburgh Courier quoted a strongly worded letter he had written to the management of WLIB, a radio station in New York that was aimed at a Black audience but at the time was white-owned.“Is your station managed by Negroes,” he wrote, “and I am not referring to Negro disc jockeys?”“I think radio stations whose programs are supposed to appeal to the so-called Negro market,” he added, “should at least be staffed by Negro personnel.”He was also becoming active politically. He supported the early campaigns of Andrew Young, who made an unsuccessful run for a Georgia congressional seat in 1970 and a successful one two years later. It was Mr. Young who connected Mr. Avant to Hank Aaron when he was about to break Babe Ruth’s career home run record in 1974.“Clarence called me up and said, ‘Andy, do you know Hank Aaron?’” Mr. Young recalled in the documentary, which was directed by Reginald Hudlin. “I said, ‘Yeah, he lives around the corner.’ He said, ‘If he’s about to break Babe Ruth’s record, he’s supposed to make some money.’”Mr. Avant wanted to help Mr. Aaron secure some endorsement deals.“Will you tell him that I’m not crazy and I’m going to call him?” Mr. Avant asked Mr. Young.“I said, ‘Well, I can’t vouch for you not being crazy,’” Mr. Young said, “‘but I’ll tell him that you’ve been very helpful to me.’”It was fraught territory — Mr. Aaron was receiving death threats over the prospect that he would break a hallowed record set by a white player. Mr. Avant, though, according to the documentary, marched into the office of the president of Coca-Cola and told him, in unprintably blunt language, that Black people drink Coke.Mr. Avant’s guidance helped Mr. Aaron secure a substantial deal from Coke and otherwise market himself, which fueled his later charitable endeavors.“Henry Aaron would not be Henry Aaron if it were not for Clarence Avant,” Mr. Aaron, who died in 2021, said in the film.Mr. Avant also helped other athletes, including Jim Brown as he transitioned from football into acting in the 1960s. Interviewed for the documentary, Mr. Brown, one of the biggest Black stars of the 1960s and ’70s, had a hard time pinning down what Mr. Avant did — not an uncommon thing among those who knew and worked with Mr. Avant.“You have this guy called Clarence Avant that everybody’s talking about, but nobody seems to understand just what his official title was,” Mr. Brown, who died in May, said, recalling their early meetings. “I couldn’t tell you now exactly what he — was he an agent, a manager, a lawyer? — what he was.”Mr. Avant had rocky times in the mid-1970s, when the Sussex label went bankrupt and KAGB-FM, a radio station he had bought (making it one of the first Black-owned stations in the Los Angeles area), floundered. But, he said, friends were always his most important asset, and some of them helped him get back on his feet.Tabu Records, which Mr. Avant founded in 1975, released records by the S.O.S. Band, Cherrelle and others.In addition to his daughter, who was a producer of “The Black Godfather,” Mr. Avant is survived by a son, Alexander, and a sister, Anne Woods.The Avant home was always abuzz with A-list visitors. Nicole Avant recalled a day, when she was 12, that she and a friend got into trouble at school. The friend’s mother, driving Nicole home, was fuming — until she saw Harry Belafonte walking out of the Avants’ house.“Is that Harry Belafonte?” the woman asked her.”I said, ‘Yeah, how do you know Harry Belafonte?” — not realizing he was anyone other than a friend who would come around to visit her parents from time to time.Ms. Avant, who served as ambassador to the Bahamas during the Obama administration, said that Mr. Belafonte and others who would gather at the Avant home were serious about breaking down racial barriers, in the entertainment world and in society in general.“They knew that they were on a mission,” she said.The flood of tributes offered to Mr. Avant on Monday included many from younger performers who appreciated his legacy.“He is the ultimate example of what change looks like, what architecting change looks like, and what the success of change looks like,” the rapper and producer Pharrell said in a statement. “He stared adversity in the face in climates and conditions that weren’t welcoming to people that looked like him. But through his talent and relentless spirit in the pursuit to be the best of the best, he garnered the support and friendship of people who otherwise wouldn’t look in our direction.” More

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    Magoo, Rapper and Former Timbaland Collaborator, Dies at 50

    Melvin Barcliff, who rapped under the name Magoo, was a teenager in Virginia when he joined a hip-hop scene that still influences music today.The rapper Magoo, a foundational member of a groundbreaking hip-hop scene that emerged in Virginia in the 1990s and that included his collaborators Timbaland, Missy Elliott and Pharrell Williams, has died at 50.Magoo, whose birth name was Melvin Barcliff, died this weekend in Williamsburg, Va., according to his wife, Meco Barcliff, and a statement from his family. Barcliff said that he had no known health problems other than asthma, but that he had not been feeling well in the past week. The coroner’s office was still investigating the cause, she said.Magoo was a child when rap music was first broadcast on the radio, and he credited it with helping save him from a difficult early childhood in Norfolk, Va. At first, he thought hip-hop was something he could dance and listen to, but was made only by people in the Northeast, he said in an April 2013 interview for the hip-hop oral history collection at the College of William & Mary.As rap music began to drift from the coasts and Atlanta to radios and record stores in Virginia, Magoo realized at 14 years old that it was an art form he could practice, too. At Deep Creek High School in Chesapeake, he made friends with other teenagers who also wanted to rap including Timothy Mosley, also known as Timbaland, who became a renowned music producer.Magoo and his associates in the Virginia Beach area, including Pharrell Williams and Missy Elliott, would go on to exert a heavy influence on music in the late 1990s and early 2000s. Magoo and Timbaland formed a duo and between 1997 and 2003 put out three albums. “Welcome to Our World,” their first collaboration, included the track “Up Jumps da’ Boogie,” featuring Elliott and Aaliyah, which reached No. 12 on the Billboard Hot 100, their highest charting effort. Critics noted the project as a step in Timbaland’s development as a producer, and compared Magoo to Q-Tip, one of the rappers in the Queens group A Tribe Called Quest.On Monday morning, Timbaland posted on Instagram several videos and photos of the two together and said in one caption: “Tim and Magoo forever.”Elliott wrote on Instagram on Monday that she met Magoo when they were teenagers and that he gave her the nickname “Misdemeanor,” telling her it was because “it’s a crime to have that many talents.”Though Magoo faded from the spotlight as his early collaborators’ stars continued to rise, Barcliff said that her husband had always preferred to be behind the scenes.She said that they separated five or six years ago but that they were still family.The couple met on Aug. 10, 1996, at a club, she said. Even though Magoo was a great dancer, she said, she would learn a few months later that he did not like to go out because it was too much like being at work. “That’s when I found out: No more clubbing for me,” she said.Magoo met Tim Mosley, also known as Timbaland, in 10th grade. They were part of a group of friends who started rapping together in the 1990s.Johnny Nunez/WireImage, via Getty ImagesBarcliff said that she had a 2-year-old daughter, Detrice “Pawtt” Bickham, when they met, and that Magoo raised her as his own. As a family, they loved going to theme parks, including Busch Gardens and Kings Dominion.Magoo’s survivors include the aunt and uncle who raised him and whom he considered his mother and father, Magdaline and Hiawatha Brown, and his two sisters, Portia Brown and Lynette Hawks.In the William & Mary interview, Magoo said that his aunt, who went by Mag, inspired his rap name, Mag-an-ooh, which he then shortened.He said in the interview that his aunt took him in when he was 4 years old. He said he most likely would have been taken into state custody without his aunt’s care and he “probably would have ended up away from family and wouldn’t have been in the position to become what I was able to become.”He treasured the memory of the first time he heard a rap song, he said. He could still remember where he was standing, in another aunt’s house, when he heard the track, “Rapper’s Delight,” by the Sugarhill Gang.“It just changed my whole perspective on life because, like I said, I was, 6 or 7 at the time,” Magoo recalled. “I was only three years away from being with my real mother who had abused me, so I hadn’t completely get over that abuse, but rap music became my blanket.”Alain Delaquérière More

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    Will Hollywood Learn These 5 Lessons From ‘Barbie’?

    If studios greenlight more movies about toys, they’ll be missing the point. Greta Gerwig’s hit is about smart filmmaking, not brand awareness.Over the past week and a half, Greta Gerwig’s comedy “Barbie” passed the billion-dollar mark at the global box office, and it won’t be long before it overtakes “The Super Mario Bros. Movie” to become 2023’s highest-grossing movie worldwide — a title it’s likely to hold onto. That’s a staggering achievement in so many ways: No movie directed by a woman has ever topped the yearly box office, and it’s been well over two decades since a live-action film without any significant action elements became the biggest movie of the year. (That’d be the Jim Carrey vehicle “How the Grinch Stole Christmas,” which ruled 2000.)But can the runaway success of “Barbie” reshape Hollywood? I’m too cynical to think studio executives will learn all the right lessons from it. Instead, they’ll probably just greenlight more movies about toys. Still, “Barbie” proved at least five things to be true, if decision makers are willing to think outside the pink box.1. A summer movie can be smartly writtenWe count on summer movies to deliver spectacle, but how many also come with a witty, thoughtful script? Too often, big-budget blockbusters are rushed into production before the screenplay is finished, and even while shooting, they’re in a constant state of flux, with new writers clambering aboard to stitch everything into some sort of viable patchwork quilt.“Barbie,” by contrast, feels totally thought through instead of frantically rewritten. Despite the outsize scale of the film, it still shares a distinctive comic sensibility and offhand intellectualism with “Frances Ha” and “Mistress America,” the two movies previously written by Gerwig and her partner, Noah Baumbach, and there are actual ideas at play here that have given “Barbie” a conversational shelf life far longer than most summer films. Though “Barbie” proves that a big movie can be both fun and thoughtful, that’s likely to happen only when a studio hires smart writers, resists sanding down their sensibilities, and gives them enough time and space to truly make the story sing.2. Make more female-led event filmsThough movies as varied as “Bridesmaids,” “Crazy Rich Asians” and “Where the Crawdads Sing” have all become breakout hits in recent years, they’re often treated as aberrations: Peruse a typical theatrical calendar and you’ll find little trace of those films’ influence. Studio executives routinely take female audiences for granted, handing their biggest budgets to movies made by and starring men because the conventional wisdom is that though women will go see those titles, male moviegoers are reluctant to watch a female-driven story.“Barbie” has now blown a hole in that argument. It isn’t just that men had no choice but to see “Barbie,” lest they be left out of the cultural conversation — the film also demonstrated how women will show up in record-breaking numbers to watch something that truly speaks to them (often bringing friends and going a second or third time, too). Female-led blockbusters don’t all have to star a superheroine: They can be comedies, romances or dramas based on best-selling books, as long as they’re presented as major events.3. Don’t rely on past-their-prime franchises“Barbie” will end this summer outdrawing every major sequel. That’s in part because those franchises are so long in the tooth: We’re on the seventh “Mission: Impossible” movie, the 10th “Fast and Furious” and the fifth “Indiana Jones.” Younger audiences have no sense of ownership over those older series, and even longtime fans may be experiencing diminishing returns. If any lasting lesson can be drawn from the “Barbenheimer” phenomenon that sent both “Barbie” and “Oppenheimer” soaring past their initial projections, it’s that audiences are eager for big movies that feel genuinely new. Films that stoke their curiosity can be even more potent than old reliables.4. A great soundtrack is effective marketingThough studios will explore every possible method to market a movie — from billboards to Instagram ads to Happy Meals at McDonald’s — there are few tie-ins as potent as a really killer soundtrack. We used to count on our big summer movies to deliver radio hits, but loaded soundtrack albums have become few and far between these days, despite films like “Black Panther” and “The Greatest Showman” amply demonstrating the boost a film can get from an album that people can’t stop playing.It’s nice, then, that the “Barbie” soundtrack is filled with bops, like Dua Lipa’s “Dance the Night” and “Barbie World” from Nicki Minaj and Ice Spice. Billie Eilish’s “What Was I Made For?” is destined to make the shortlist for the original-song Oscar, and even Ryan Gosling’s plaintive power ballad “I’m Just Ken” debuted on Billboard’s Hot 100. In an era when TikTok has become a music-industry hitmaker and virality on that platform can rival any paid marketing push, a fun pop soundtrack like the one “Barbie” boasts is worth its weight in rose gold.5. Stop saving the good stuff for the sequelWith “Barbie” on a path to become the year’s highest-grossing movie worldwide, Warner Bros. will inevitably try to conjure a franchise from it. Yet much of what makes “Barbie” feel fresh is that it tells a complete story and doesn’t spend time setting up spinoffs or sequels. In fact, it ends in a place that would be hard to roll back: with its lead at the definitive end of her character arc. Gerwig and her stars aren’t signed for “Barbie” sequels, and when I spoke to Gerwig after her blockbuster opening weekend, she said she’d put every idea she had into this movie without the thought of doing more: “At this moment, it’s all I’ve got.”A “Barbie” sequel would certainly make money, but there’s no way it could capture the lightning-in-a-bottle moment that makes this movie feel like such a collector’s item. Would Warner Bros. and Mattel have the guts to preserve the value of “Barbie” by letting it stand on its own? As a top-tier legacy title undiluted by shoddy sequels, it could continue to generate untold amounts of revenue in the years to come. So although it’s unlikely that studio heads will ever choose common sense over cynical cash grabs, the idea of “Barbie” as a one-and-done deserves consideration: After all, a toy only lasts forever if you know when to put it away. More

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    A Farewell to Mostly Mozart, and to Its Music Director

    Louis Langrée led a week of concerts to conclude his two-decade tenure with the Mostly Mozart Festival Orchestra.After 21 years, Louis Langrée’s tenure as music director of the Mostly Mozart Festival Orchestra has ended. As a farewell, he conducted two programs across four evenings last week, and the music he made was uplifting, staggeringly beautiful and, finally, triumphant.The ensemble used to be associated with a festival of the same name, but that was quietly shuttered after the 2019 season. Next year, the players will have a new name and a new music director. But the sound of the orchestra — which draws its musicians from the Metropolitan Opera, the New York Philharmonic, Orchestra of St. Luke’s and several other groups — as it is known today was built by Langrée.“What I have learned and shared has made life more beautiful,” Langrée told the audience on Friday, during an evening that became an extended goodbye, with breaks for recollections, reflections and even musical demonstrations à la Leonard Bernstein (whom he cited as an influence). Langrée struck up the band as he explained the deceptive simplicity of Mozart’s melodic writing or the off-kilter minuet of the 40th Symphony. But he caught himself: “It’s a concert, not a lecture,” he said with a chuckle.His first program of the week, on Tuesday, was a motley assortment of pieces by Lully, Mozart, Tchaikovsky, Kodaly and Valerie Coleman, taking the orchestra’s tasting-platter approach to an extreme. Coleman’s “Fanfare for Uncommon Times,” written without strings or woodwinds, was a study in layered, graduated brass timbres. The orchestra dug into the saturated colors and whiz-bang energy of Kodaly’s “Dances of Galanta” and brought a bountiful tone to a Mozart overture and selections from Lully’s “Le Bourgeois Gentilhomme.”The 27-year-old violinist Randall Goosby, making his Mostly Mozart debut, was luminous in Tchaikovsky’s Violin Concerto — his tone luscious, elegant and sweet without being syrupy. His unforced ease and alluringly relaxed vibrato gave his legato suppleness, and his trill was an act of gracefulness instead of athleticism. When the orchestra re-entered with the first movement’s main theme, it felt like a catharsis of the joy Goosby had cultivated.Compared with the stylistic whiplash of Tuesday, Friday was magnificently lucid: a jubilant tour through Mozart’s final three symphonies. Langrée referred to the pieces as the “holy trinity” of Mozart’s symphonic output, all written in the summer of 1788. The program’s sense of occasion, its feeling of culmination, turned Langrée wistful; he thanked the ushers, stage crews and security personnel and expressed pride in the Mostly Mozart players, most of whom he hired himself. “This place will stay magical for me,” he said.At the final program, Langrée was presented with a bouquet of roses that he then gave out to each member of the Mostly Mozart Festival Orchestra.Lawrence Sumulong/Lincoln CenterLangrée is a Mozartean of vibrancy, potency and efficiency. Mozart is about harmoniousness — requiring an orchestra to balance color, style and execution in a reflection of the music’s essential consonance — but Langrée treats that quality as a starting point. Then he finds expressive freedom, something like romance, but attacks it incisively. The music bursts with feeling as it flies by in tidy fashion.The works came in chronological order, starting with the Symphony No. 39, in which the players unleashed sonorous drama in the Adagio-Allegro and wholly conceived melodic statements in the Andante con Moto (which featured Christopher Pell’s dreamy clarinet). Langrée didn’t shortchange the minuet’s clipped phrases, and the concluding Allegro had a windswept quality.He brought expansiveness to these late symphonies without distending them and let them breathe without slowing them down. In the 40th, Langrée crafted a fast, finely wrought opening filled with slender sound that kept anxiety and release in constant tension. The Allegro Assai, full of life, had dash as well as elegant form.After intermission on Friday, Langrée got candid. He pushed back against the way “Lincoln Center wants to present less classical because it’s elitist,” adding that the center can and should embrace hip-hop and R&B without abandoning Mostly Mozart fare. He pleaded with the audience to return next year to support the musicians, even if Mozart’s name is being “erased from the orchestra.”Langrée located the greatness of the “Jupiter” Symphony in its compassion rather than its grandeur. He cushioned the assertive opening and deftly scaled back to something human — a sly smile, a sense of generosity. The winds peeked through with their peculiar colors, and the fugato finale churned briskly.There will invariably be lapses in music whose finery never allows players to hide. Occasionally, the violins turned gray, or the horns lost their gleam. The endless runs of the Andante Cantabile in the “Jupiter” had an admirable singing quality most, if not all, of the time.On Saturday, for Langrée’s last concert with the orchestra, the audience greeted him with a standing ovation when he entered, and applauded him and the players for nearly 20 minutes at the end.The previous night, Langrée had talked — and sung — through the five parts that make up the “Jupiter” fugue before leading the orchestra in an even more effervescent encore of it. At each of the final two concerts, he was presented with a bouquet of red roses and gave out stems to each of the players. He tossed one to the audience, then kept one for himself. More