‘Farmer Wants a Wife’ Has Its Title Backward
This dating show isn’t about farmers looking for women. It’s about the agrarian fantasy that has women dreaming of farms. Almost 80 years ago, Universal Pictures released a film called “The Egg and I.” It starred Fred MacMurray as Bob MacDonald, a newly decommissioned soldier back in his civilian duds. He tells his new bride, Betty, played by Claudette Colbert, that he engaged in some self-reflection down in his foxhole. War made him think about what’s really important: “the basic things” like “love and food and babies and things growing out of the ground.” So he has decided to quit his job and buy a chicken farm.When “The Egg and I” came out, in 1947, a carton of eggs cost 55 cents, which is about $8 in today’s money. In the intervening decades, the agrarian dream has held steady, both as a premise for comedies and a very real thread in the American psyche. As of 2025, you can indulge that dream simply by opening your phone: Social media is packed with down-home fantasies featuring agricultural influencers, rural “tradwives” or the swineherds on TikTok. As you sit scrolling in a grimy D.M.V. waiting room, what could make you swoon like an expansive wheat field and miles of open sky?And on television, you need only tune into Fox’s “Farmer Wants a Wife,” which recently began its third season, to get a fantastically rosy picture of what Bob and Betty MacDonald’s life might look like today. The series follows the contours of a standard reality-TV dating show, but it clearly aims to offer some folksy respite from the California-scented mating rituals that normally populate the genre. It imagines a dreamy alternative to the headaches of urban dating: No apps, no open relationships, no semiprofessional D.J.s. Just a farmer and his spouse. The simple life.American agriculture is, by all accounts, really hard.And the premise is simple: Over the course of some three months, four eligible yeoman hunks select potential life partners from among a group of women. The women hail from across the United States, though the major metropolitan areas of Texas seem especially well represented. They are identified by their professions too: This season brings a bounty of nurses and nannies, but also a “chief of staff” (for whom? of what?) and one woman whose job is listed only as “pharmaceuticals.” These contestants move into the men’s homes, on or near one of four farms. There are dates, many of which bear an unusual-for-TV resemblance to normal American courtship. Instead of the helicopter rides and therapy circles of the “Bachelor” franchise, the farmers and their could-be wives picnic in pickup trucks, take in college football games and spend afternoons fishing. They drink beer!But there is a catch for these women: They have to prove themselves at chorin’. “Farmer Wants a Wife” delights in the spectacle of women with fresh blowouts being goaded into shoveling dung, trying and failing to compete with Eva Gabor’s elegant detachment in old episodes of “Green Acres.” Layered atop the near-constant pop-country music is a secondary soundtrack of squeals and screams as contestants touch a grub for the first time or struggle to mount a horse. According to recaps, when the show first ran, briefly, in the early 2000s, one woman learned of her elimination after a task that involved reaching inside a cow’s rectum.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More