After finding fame in the jungle, some of this year’s I’m A Celeb stars have the power to earn extraordinary amounts of money social media posts
It’s been less than a week since I’m A Celeb 2025 ended, but the stars increased social media following has left them with outrageous earning potential.
Many celebs on this year’s series already had extremely high net worths before heading down under, such as Jack Osbourne, who was thought to be worth £11 million thanks to his reality TV appearances, podcasts and family money.
The show certainly seems to have boosted everyone’s social media following. Recent estimates from Ace Bets have suggested that from a single post on Instagram, even the star with the least amount of followers can make thousands of pounds. Let’s see which stars can make the most from social media…
12. Eddie Kadi – £1.5k per post
Eddie Kadi may have been the second voted out but he increased his follower count from 173k to 202k. As such he could make £1,518 per post on Instagram.
With this kind of fee, if he only posted once a day, he could earn £10,626 a week according to numbers crunched by AceOdds.com.
11. Ruby Wax – £2.3k per post
Ruby Wax came seventh despite being a huge fan favourite. How well liked she was on the show was reflected in her increased Instagram follower count, which is now at almost 309k, up from 185k.
With her increased followers, Ruby could earn £2,319 a post. If she posted once a day, that could be £16,233 a week.
10. Lisa Riley – £2.6k per post
The Emmerdale star’s follower count rose up to over 350k. With that amount of followers, the actress, who came joint fourth with Jack Osbourne, could make £2,631 per post. With one post a day, that could be £18,417 a week.
9. Shona McGarty – £4.5k per post
Former EastEnders star Shona came third on the show and more than doubled her Instagram followers. The star increased her following from 293k to 608k.
As such, she could make £4,569 from one post. In a week, with one post uploaded daily, she could earn £31,983.
8. Martin Kemp – £4.8k per post
Spandau Ballet star Martin Kemp came sixth on the show. He left with 652k followers and as such can earn £4,898 from a single post.
With this kind of fee, he could make £34,886 a week, even if he only posted once a day.
7. Tom Read Wilson – £8.9k per post
Celebs Go Dating star Tom Read Wilson was this year’s runner-up. His Instagram follower count rose by almost 346k, which helped him get over the 1 million mark.
With almost 1.2 million followers, Tom could earn £8,917 per Instagram post. If Tom posted once a day, he could rake in £62,419 a week.
6. Vogue Williams – £8.9k per post
Model Vogue came ninth on the show. During her time on the show, her follower count increased by over 60k, from 1.12 million to 1.18 million.
She is estimated to be able to earn £8,925 per post to Instagram, just slightly more than fellow late arrival Tom. In one week, this could equal £62,475, even if she only posted once a day.
5. Jack Osbourne – £11k per post
Jack already had a high follower count, at 1.3 million before he entered the jungle. When he left, it had increased to 1.4 million.
With such a high follower count, Jack has the potential to earn £11,099 per post. If he posted once a day, this would be £77,693 a week.
4. Kelly Brook – £11.1k per post
Leaving in the eighth position, former model Kelly already had a huge number of followers. With a follower count now reaching almost 1.5 million, she could get £11,122 from her Instagram posts.
If she posted once a day, that could be £77,854 a week.
3. Angry Ginge – £14.5k per post
This year’s King of the Jungle saw his Instagram following rise by over 500k whilst he was on I’m A Celeb, hitting 1.9 million followers.
As such, he could earn £14,507 from a singe social media post. If he only posted once a day, that kind of fee would pay £101,549 a week.
Ginge was the first social media star to win the show and already makes thousands from his YouTube and Twitch platforms. Thanks to his popularity with younger audiences, Ginge was reported to have been paid £100k to take part in the I’m A Celeb.
2. Alex Scott – £16.4k per post
Alex left first, and as such, her follower count did not increase by the same amount as some such as Angry Ginge. But, she already had over 2 million followers.
As her follower count on Instagram is now almost 2.2 million, she could make £16,427 per post. This would be £114,989 a week if she only posted once a day.
1. Aitch – £19.7k per post
Rapper Aitch came fourth on the show and his Instagram following rose by just over 400k. As such, his follower count is now over 2.6 million.
With that many followers, he is thought to be able to make £19,668. If he posted once a day for a week, that would pay £147,676 a week.
Like Ginge, his popularity with younger audiences helped him get a large fee from I’m A Celeb too, with his rumoured to be £200k.
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