The rapper threw a party in collaboration with whiskey-brand Southern Comfort – who have released a limited edition Northern version
Rapper Aitch gave his fans an unexpected treat recently as Southern Comfort hosted an exclusive event to celebrate the launch of a special limited-edition whiskey called ‘Northern Comfort.’
The new bottle is a tribute to the unique energy and vibrant culture of the north of England, in collaboration with the Manchester-born rapper.
Featuring a bold design and nods to northern personality, ‘Northern Comfort’ aims to capture the essence of the region while showcasing its rich sense of community and identity.
To add to the excitement ahead of the launch, Aitch sent fans on a thrilling scavenger hunt by scattering train tickets across northern cities, inviting them to join him for the exclusive event.
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The release of ‘Northern Comfort’ follows a survey of 2,000 adults commissioned by Southern Comfort, which shed light on the deep sense of pride held by people from the north.
The findings revealed that 64% of northerners proudly identify with their region, with 37% believing their area is friendlier compared to the south.
Key elements such as the strong sense of community, the warmth of the people, and their distinctively upbeat attitudes were highlighted as reasons for that pride.
Speaking about the collaboration, Aitch said: “Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the north.”
A spokesperson for Southern Comfort echoed this sentiment, adding: “We’ve always been about bringing people together, no matter where they’re from. With Northern Comfort, we’re celebrating the north’s undeniable energy, community spirit and love for a good time.
“Northerners take huge pride in their culture, from the people to the music, and they know how to throw a proper party. With Aitch leading the charge, we wanted to give the north the celebration it deserves.”
Source: Celebrities - dailystar.co.uk
