Drake Accuses Universal of Boosting Kendrick Lamar’s ‘Not Like Us’

Drake’s war of words with Kendrick Lamar, through a vicious back-and-forth of diss tracks, generated some of the biggest headlines in rap this year.

And now it has landed in court.

On Monday, lawyers for Drake filed legal papers in New York and Texas accusing the Universal Music Group — the giant record company behind both rappers — of operating an elaborate scheme to to promote Lamar’s “Not Like Us” at the expense of Drake’s music, using bots to drive up clicks on streaming services and payola to influence radio stations.

In documents filed in New York State Supreme Court in Manhattan on behalf of one of Drake’s companies, Frozen Moments, the rapper’s lawyers said that Universal “launched a campaign to manipulate and saturate the streaming services and airwaves with a song, ‘Not Like Us,’ in order to make that song go viral, including by using ‘bots’ and pay-to-play agreements.”

In a separate filing in Bexar County, Texas, lawyers for Drake — this time filing under his real name, Aubrey Drake Graham — said they were considering a defamation claim against Universal over Lamar’s “Not Like Us,” the hit song that represented the climax of Drake and Lamar’s rap war.

In that song, Lamar took various swipes at Drake — including calling Drake and his crew “certified pedophiles.” Universal, Drake’s filing said, “could have refused to release or distribute the song or required the offending material to be edited and/or removed,” but chose to put it out instead.

“UMG knew that the song itself attacked the character of another one of UMG’s most prominent artists, Drake,” the filing said, “by falsely accusing him of being a sex offender, engaging in pedophilic acts, harboring sex offenders, and committing other criminal sexual acts.”