Kim Kardashian has come under fire from fans after she posted promotional images of her new SKIMS face masks that were dubbed “casually racist”.
The 39-year-old, who launched her clothing business last year, showed off her new line of protective face masks to her online following, which, according to the star, come in different shades of “nudes”.
SKIMS features body-shaping garments including leotards and leggings, but in a bid to help with safety during the coronavirus pandemic, Kim decided to sell non-medical masks in five shades.
However, despite selling out in hours, many pointed out that a black mask was advertised as a “nude” option for a dark-skinned woman.
Kim Kardashian was dubbed ‘lazy’ after she dubbed a face mask ‘nude’ on a dark-skinned model (Image: TWITTER)
The shades of the masks include ivory to beige, and tan, brown, and black, and are modeled by women with supposedly similar skin tones.
To plug the range, the 39-year-old dropped a series of shots to her Twitter to say the masks were available in shades of nude, but online users were left asking why the African-American model’s colour was black and not her nude.
Fans soon fumed over the Kim “profiteering on casual racism” and soon slammed the star over her “laziness”.
The skims’ face masks come in different ‘nude’ shades– which were soon questioned by many on social media (Image: TWITTER)
One raged: “You’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off Kimberly with your profiteering on casual racism.”
“You literally made the black models mask totally black. You do realise black people aren’t the colour black like white people aren’t paper white?
“The other skin tones are fine but why couldn’t you make a dark brown colour?” another chimed in.
While a third pointed out: “The nude shade for the black model is inaccurate, offensive, and culturally out of touch.”
The entrepreneur has not yet publicly addressed the controversy surrounding the masks, but it’s not the first time the company has ended up in hot water.
Before she launched Skims, the brand was initially called “Kimono” but after she faced a barrage of criticism she later apologised and changed the name.
Source: Celebrities - dailystar.co.uk
