Lord Sugar has made auditions for The Apprentice tougher to stop idiots from making it onto the show.
The mogul overhauled the process for the new series because he wanted to make sure candidates were all credible .He said: “This year we had more business-focused tasks early in the audition process so that my team and the production company could filter out and find serious potential business people.”
Lord Sugar is convinced the changes have been a success. He added: “I’m very pleased with this series because the quality of the candidates that we have attracted this year is superb, I have to say. This year, we’ve got a lot to work with.” Lord Sugar’s aide Karren Brady agreed: “It’s probably the most highly qualified set of candidates we’ve ever had. The standard is really very high, but with high standards and high achievers comes high ego!”
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For years viewers have criticised The Apprentice for featuring lots of dozy candidates. But Lord Sugar’s other aide Tim Campbell thinks this year’s run will stop the complaints. He said: “I feel we’ve negatively received unwarranted criticism like, ‘There’s no credible people. Where do they find these people?’. “This cohort I believe is the best business cohort that we’ve ever had.
“I truly believe we’ve got an amazing group of people who have come forward. I’m really, really excited about the calibre of candidates we’ve pulled together for this one.” It follows reports that just two out of past 10 BBC show winners still in business with Lord Sugar. They are last year’s winner, boxing gym owner Marnie Swindells, and Dr Leah Totton, who runs cosmetics clinics after taking 2013’s crown.
(Image: BBC/Boundless)
Marnie said they had a “great relationship”, saying: “He has a sharp sense for businesses he believes will do well and the people he wants to work with. I think once the glitz and glam of The Apprentice has subsided, he gets the true assessment of whether they are people he sees a long-term relationship with.” Among partnerships that have ended is 2022 winner Harpreet Kaur’s desserts firm, Oh So Yum.
(Image: BBC/Boundless/Ray Burmiston)
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Lord Sugar, 76, resigned as a director and his company Amsvest stopped having “significant control” last July. Harpreet said: “Myself and Lord Sugar didn’t part on bad terms. We had the opportunity to buy back his shares and felt that was the right thing. The short time I was his partner it benefitted my business in only a positive way.”
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Source: Celebrities - dailystar.co.uk
