The John Lewis Christmas advert is something Brits look forward to each year, and 2021 is no different.
Brits have been tweeting at the department store to find out when the John Lewis Christmas advert 2021 is being released.
One person on Twitter said: “@JohnLewisRetail It’s that time of year!! When is your Christmas Advert coming out? I won’t tell anyone.”
Another said: “@JohnLewisRetail well it’s the best time of year! Waiting for the John Lewis Christmas advert!”
So when does the John Lewis Christmas advert come out? Here is everything we know so far, based on a clue spotted by eagle-eyed fans.
When does the John Lewis Christmas advert come out?
(Image: Getty Images)
Sadly, John Lewis hasn’t officially confirmed the release date of its Christmas calendar yet.
However, eagle-eyed fans believe the Christmas advert will release even earlier this year after spotting installations of “UFO crash landings” in London’s Southbank and Newcastle’s Northumberland Street.
Both have a sign saying: “Christmas is landing 04/11/21 #UnexpectedGuest”.
It remains to be seen as whether this is a hint for John Lewis’ Christmas advert, which usually launches its Christmas campaign in mid-November.
Last year John Lewis released a joint advert with Waitrose on November 13. The year before that it was released on November 14.
What will be featured in the John Lewis Christmas advert?
As with every year, the department store keeps the details of its Christmas campaign under wraps until launch.
However, if the art installations spotted in London and Newcastle are anything to go by, it could have something to do with an “unexpected guest”.
One person on Twitter wrote: “Is this the Christmas ad??!!”
A spokesperson for cheekily John Lewis told The Sun: “Speculation about our Christmas advert is always out of this world.”
As with most years, there will no doubt be a charitable element to their advert.
Last year the department store dedicated 100% of their profits of the advert and corresponding merchandise to Home-Start and FareShares.
Where can I watch the John Lewis Christmas advert?
Based on previous years, the advert will launch on the department store’s social media channels first.
Later it will make its TV debut on ITV.
In 2020, the advert was first broadcast on ITV during The Voice, and in 2019 it was first broadcast during X Factor.
Source: Celebrities - dailystar.co.uk
