Rogers, Jasmine Amy

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    Broadway Musical ‘Boop’ Set to Close Amid Weak Ticket Sales

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    ‘Boop! The Musical’ imagines the cartoon character leaving 1920s filmdom for 2020s New York City. Ticket sales were weak.“Boop! The Musical,” based on the iconic flapper from early animated shorts, announced on Wednesday that it would close July 13 after failing to find sufficient audience to defray its running costs on Broadway.The show is the fourth new musical to post a closing notice in the 17 days since the Tony Awards, following “Smash,” “Real Women Have Curves” and “Dead Outlaw.”“Boop!” had a disappointing Tonys season — it was not nominated for best musical, and its request to perform on the awards show was rebuffed. It was nominated for best lead actress (Jasmine Amy Rogers), best choreography (Jerry Mitchell) and best costume design (Gregg Barnes) but won no awards.The show’s weekly grosses, consistently too low, ticked upward last week, but remain well below its running costs. During the week that ended June 22, “Boop!” grossed $602,017, and 19 percent of the seats went unsold.The musical began previews March 11 and opened on April 5 at the Broadhurst Theater. At the time of its closing, it will have played 25 previews and 112 regular performances.Set primarily in New York City, the musical imagines that Betty Boop, an actress in films of the 1920s, time travels to present-day Manhattan seeking a greater sense of her self; in the city she finds friendship, love and clarity.The musical, led by the veteran producer Bill Haber, had been in development for more than a quarter century, with shifting creative teams, and had a pre-Broadway production in Chicago in 2023. The version that finally made it to Broadway has a book by Bob Martin, music by David Foster, and lyrics by Susan Birkenhead; it is directed as well as choreographed by Mitchell.Reviews were mostly positive. But in The New York Times, the critic Jesse Green was unenthusiastic, praising Rogers’s performance and other elements of the show, but questioning its rationale, saying that “a well-crafted, charmingly performed, highly professional production that nobody asked for” is “disappointing,” and that “one feels at all times the heavy hooves of a marketing imperative.”“Boop!” was capitalized for up to $26 million, according to a filing with the Securities and Exchange Commission. That money — the amount it cost to finance the show’s development — has not been recouped. More

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      The 2025 Tony Nominees Discuss Their Biggest Tests and Triumphs

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      Since 2018 The New York Times has been interviewing and shooting portraits of performers nominated for Tony Awards, those actors whose work on Broadway over the prior season was so impressive that they are celebrated by their peers. This spring, we asked those nominees to tell us about tests and triumphs — how they persevered, persisted or muddled through challenges on the path to becoming a successful actor, and in the roles for which they are nominated.‘The Picture of Dorian Gray’Sarah Snook“I was pregnant when I was offered this role. Had I known what it was to do this show, and had I known what it was to have a kid, I probably would have said no! You’re kind of going in with blissful ignorance on both counts, and finding your way through that, and showing up and being conscious about being present in all the places that you’re asked to be, whether it’s family or it’s work.”‘Sunset Boulevard’Nicole Scherzinger“I’ve always struggled with low self-esteem and a lot of insecurities. This role has really helped me to become the woman who I was meant to be. Facing head-on those insecurities, that’s where you build your bravery and you build your armor.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      To Play Betty Boop, Jasmine Amy Rogers Had to Transform

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      When Jasmine Amy Rogers learned that she had been nominated for a Chita Rivera Award, for outstanding dancer in a Broadway show, her first reaction was to laugh.“Just because I felt a little bit like an impostor,” said Rogers, who plays the Jazz Age cartoon character Betty Boop in “Boop! The Musical.” “The dancing is always something that I was so fearful of.”Indeed, the tap portion of the audition process had been, by her own admission, “really bad.” “I was so nervous that I just shut down,” Rogers recalled, just hours after the nomination was announced. “It was very embarrassing for me. I did a little bit of the tap number from the beginning and I just couldn’t pick up the pattern.”It sounded “like somebody dropped a handful of silverware in the kitchen,” according to Jerry Mitchell, the musical’s choreographer and director. But, he added in a phone interview, “she went away, she worked on it, she came back and she was better.”And she got the job. The dance award nomination came late last month. A Tony nomination for best leading actress in a musical followed shortly after that. In his review, the New York Times’s chief theater critic called Rogers “immensely likable,” adding that “she sings fabulously,” and “nails all the Boop mannerisms and has a fetching way with a tossed-off line.” Not bad for a Broadway debut.Jasmine Amy Rogers, the star of “Boop! The Musical,” is a Tony nominee for best leading actress in a musical.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Boop! The Musical’ Review: Betty Gets a Broadway Brand Extension

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      The It girl with the spit curl looks great for 100, but her Broadway musical, which feels like one big merch grab, is boop-boop-a-don’t.Some shows are “what?” shows, leaving you baffled. Perhaps they involve roller-skating trains or shrouds of Turin.Others are “how?” shows, as in: Dear God, how did that happen?But the most disappointing subgenre of musical, at least in terms of opportunity cost, is the “why?” show: a well-crafted, charmingly performed, highly professional production that nobody asked for. Its intentions are foggy and sometimes suspicious.“Boop! The Musical” — now playing at the Broadhurst Theater, in a production directed and choreographed by Jerry Mitchell — is a “why?” show par excellence.And excellence it has. As Betty, the flapper of early talkie cartoons, Jasmine Amy Rogers is immensely likable. She sings fabulously, sports a credible perma-smile, nails all the Boop mannerisms and has a fetching way with a tossed-off line. I can’t imagine anyone making more of the exhausting opportunity, let alone in a Broadway debut.She is ably supported by other young talent in featured roles, luxury-cast veterans doing their damnedest and a hard-working ensemble selling Mitchell’s insistent, imaginative, precision-drilled dances. When his pinwheel kick-lines hop in unison, not one foot among 26 is left on the floor.Or make that 27, because Pudgy, Betty’s pug, a marionette with a lolling pink tongue operated by the puppeteer Phillip Huber, sometimes shakes a leg too.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More