Rita Ora was inspired by her love of Pilates to launch a new womenswear fitness collection with Primark. The singer was hands on designing the range which she says is about “redefining performance on your own terms, feeling confident in your body, and looking good while doing it.” Reets has a busy year ahead with raft of movie and music projects ready to be unleashed.
RITA Ora is helping fans get Hot Right Now for the New Year with a sexy Pilates fitness range.
The lean Londoner has teamed with Primark to launch Every Move Counts, a brand new womenswear collection aimed at boosting your confidence after the holiday blow-out.
Reets, who is also in the recording studio readying a new album for 2026, spilled: “This collection was inspired by my love of Pilates and that balance between strength, confidence, and ease. I wanted pieces that support you when you’re really pushing yourself, but still feel soft, flattering, and stylish enough to wear beyond the studio.”
It promises to be a very busy 12 months for the singer who has a number of movie roles imminent including voicing animated film ViQueens and starring as the Queen of Hearts in Disney’s musical movie sequel, Descendants: Wicked Wonderland.
She’s also involved in producing Fyre Fest The Musical, a musical comedy based on the ill-fated festival with her director husband, Taika Waititi.
However, Rita’s most anticipated film project is Voltron, a huge science fiction action caper based on the 1980s animated television series Voltron, Defender of the Universe.
For now Rita is fully focused on fitness, and was very hands on designing the look and feel of her new Primark clobber adding: “From sculpting fabrics to buttery-soft layers, everything is designed to move with you – whether you’re training, stretching, or just getting things done.
“It’s about redefining performance on your own terms, feeling confident in your body, and looking good while doing it. I’m so proud of how this collection brings style and function together in a way that feels effortless and real!”
While Rita fronts the womenswear collection, South London hip hop royalty Krept is the face behind Primark’s new menswear range.
The entrepreneurial rapper – who also owns a supermarket in Croydon and a successful baby range – commented: “I believe everyone should have access to great sportswear, not just athletes or influencers. That’s why working with Primark felt right, it’s about performance and confidence without barriers.”
The menswear collection, rooted in Krept’s signature style, is built for training, rest days and winter workouts, incorporating sweat-wicking fabrics and anti-chafe designs to their new Foamflex trainers that balance comfort and support.
The collection ranges from sizes XS – XXL. Both are out now.
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