One Direction legend Liam Payne has left fans hot under the collar after stripping off for his latest collection with HUGO.
The Stack It Up hitmaker has teamed up with the fashion giant to front his second collection – this time focusing on sports wear.
In the racy promo shots, Liam, who has a son with Girls Aloud babe Cheryl, can be seen showing off his killer abs as he poses shirtless.
Oozing sex appeal, the 26-year-old smouldered for the camera as he revealed the result of endless gruelling gym sessions.
Liam Payne strips for new HUGO campaign
Wearing nothing but white shorts and matching socks, the former X Factor star can be seen in an abandoned warehouse as sunlight streams in through the windows.
A second shot sees Liam sprawled on a red leather sofa as the chart-topper rocks a white tracksuit.
Speaking to Daily Star Online about getting into shape for the campaign, Liam admitted while he loved the results he wouldn’t be able to keep it up full time.
Liam said: “I ate just fish for a month and I couldn’t do it.
“It was making me moody, and concentrating on what water goes into your system on the last few days.
Liam Payne ate just fish for the new HUGO campaign
“It wasn’t a natural way to live your life.”
The Strip That Down star added: “I always wanted to be the guy on the perfume box or the guy on the billboard so I thought I would just give it a try and see what happens.
“Zac Efron said the other day, ‘It’s no way to live your life’ and I have to agree.”
To celebrate the collection release, Liam will perform a short concert on the official HUGO Boss Instagram and and YouTube channels.
The superstar will be joined by BFF Rita Ora.
The duo dominated charts in 2018 with their Fifty Shades Freed single For You.
Source: Celebrities - dailystar.co.uk
