Not all Love Island contestants leave the villa arm in arm with a new partner but many find themselves paired up with fresh business opportunities.
In recent years, the incentive for appearing on the show has shifted. Some islanders look for lucrative deals in fashion, beauty and entertainment, as well as finding love.
Over the years, Love Island has been a launchpad for countless contestants. Helping them rake in millions through various endorsement deals, TV appearances, wedding photoshoots and more!
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Several former Islanders have managed to secure impressive incomes from Molly-Mae Hague and Wes Nelson to Millie Court and Olivia Attwood. Daily Star has taken a look at Love Island’s wealthiest stars.
Molly Mae Hague
(Image: Dave Benett/Getty Images for PrettyLittleThing)
Despite stepping down as an ambassador for clothing giant PrettyLittleThing, Molly-Mae Hague’s profitable fake-tan venture, Filter By Molly-Mae, is one of her four limited companies, including MMH Group Holdings. Last year, it reported a bank balance of £1.26m.
With a fan base of 7.5 million on Instagram and 3.2 million on TikTok, Molly-Mae can command up to £30k per post and has amassed around £500k since summer 2022. Collaborating with brands such as Cosmetips, Elemis and Gym Shark has also helped Molly to amass her huge earnings.
Additionally, Molly’s ambassadorship with luxury hair giant Beauty Works, through which she markets her range of products and styling tools, forms part of a £1m-a-year deal. Interiors are a relatively new source of income for her.
Tommy Fury
(Image: Getty Images)
In February, just one month after becoming a father, he pocketed at least £3.7m from his much-anticipated boxing match in Saudi Arabia against YouTuber and professional boxer Jake Paul. The light-heavyweight is projected to earn another £10m by 2025 through more high-profile boxing matches, clothing endorsements and even potential ventures into acting.
His longer-term ambassadorships are even more lucrative. Collaborating with Swole AF Supplements earned Tommy around £100k, and he bagged a five-figure sum for featuring in Diesel’s Only The Brave aftershave advertisements.
Olivia Bowen
In 2023 mother of one Olivia Bowen increased her wealth by over £2m, largely due to numerous brand deals. She rakes in £5,400 per #ad post online, courtesy of her loyal 3 million Instagram followers, thus amassing a cool £500k.
She often leverages her new role as a parenting influencer, following the birth of her 13-month-old son Abel in June 2022. In addition to collaborations with brands like Skin Republic, Avon, Coast and Primark, Olivia has bagged £50k as a celebrity ambassador for Perky Pear boob tape.
Olivia’s hubby Alex-who she met on ITV show is also raking it. According to The Sun, Alex has accumulated £4m in wealth.
Dani Dyer
(Image: Getty Images)
Four years post her Love Island victory, Dani’s fame and fortune continue to soar. Her company, I Want It, I Got It, boasts a cash reserve of £346k.
After a lucrative three-year partnership with In The Style, which netted her £750k annually plus 20% royalty fees, Dani has now teamed up with Matalan in a deal believed to be worth £500k. In 2023, she also pocketed a six-figure sum as an ambassador for My Babiie, selling her signature Cherish range of baby products.
With 3.7m followers on Instagram and another half a million on TikTok, Dani has endorsed just nine additional brands. Including Champneys, earning around £369k. Recent TV deals have added up to £100k to her wealth.
Kem Cetinay
Since bagging the 2017 series win with ex-girlfriend Amber Davies and splitting the £50k prize money, Kem Cetinay has released a music single with mate and fellow Islander Chris Hughes. He’s also strutted his stuff on Dancing On Ice, presented on This Morning, and competed on The Weakest Link, Celebrity Hunted and Celebrity MasterChef.
Kem is making a mint from an ongoing partnership with Primark Man, raking in nearly £500k per year. Now in his fourth year collaborating with the retailer, he’s launched his own grooming range, Kem Cuts, for a cool £1m.
Maura Higgins
(Image: WireImage)
Before gracing our screens in the fifth series in 2019, Maura worked as a ring girl for professional boxers and appeared in the music video for Liam Payne’s hit track, Get Low.
After making appearances on reality shows like Dancing On Ice, Cooking With The Stars and This Morning, she’s now aiming to break into the American market currently serving as the social ambassador for Love Island USA. In the past year, her Instagram has featured only five endorsements.
This included Mermade Hair, Youth To The People, Mars The Label, Cosmetips and Ann Summers, with whom she maintains a £150k-a-year deal. It’s rumoured that she charges up to £30k per post just shy of the average UK annual salary for a few minutes’ work.
Millie Court
(Image: Instagram)
Her 2021 stint in the villa led to a staggering £1.4m gig as the global face of ASOS, starting with a Style Edit, followed by her own ASOS Design collection and three Puma campaigns. Millie insists on a minimum fee of £50k for brand deals requiring multiple posts, so since last summer, she’s earned at least £200k from collaborations with Tequila Rose, OPI Nails, Virgin Voyages and Google UK.
She’s also raked in six-figure sums from partnerships with online beauty powerhouse Revolution and haircare giant Beauty Works. Essex-born Millie is currently busy building her own brand, likely investing some of the £330,999 net assets from her company, Sagittarius Style.
Ekin Su Culculoglu
(Image: Samir Hussein/WireImage)
Ekin Su Culculoglu bagged a reported £1m contract with fashion label Oh Polly, before collaborating with Beauty Works on limited-edition styling tools and hair-enhancing products worth around £150k. Soon after, she partnered with BPerfect Cosmetics for a cool £500k, earning her comparisons to US cosmetics mogul Kylie Jenner.
Brands including Kurt Geiger and Nutella pay the British-Turkish star around £10,000 for every affiliated social media post. Earlier this year, Ekin appeared on Celebrity Big Brother.
Megan Barton Hanson
(Image: PA)
After Only Fans takes its 20% cut of earnings, Megan Barton Hanson pockets around £90k a month. Last year, Megan’s MBH Productions Ltd reported £424,275 in cash and a tax payment of £266,007, equating to total annual earnings of around £1.5m.
Megan’s earnings include a yearly £250k fee as an ambassador for Lelo sex-toys, and profits from her podcast You Come First. She also raked in six figures from Wolf & Whistle lingerie, and can earn up to £5,000 per personal appearance.
Olivia Attwood
(Image: Instagram/oliviajade_attwood)
Olivia Attwood became a millionaire within two years of her Love Island stint in 2017. Her £200k fee for Celebs Go Dating in 2018 was well-deserved for her TV gold status.
After joining TOWIE, she secured an eight-episode ITV reality series deal for Olivia Meets Her Match. This featured her now-husband, Blackburn Rovers footballer Bradley Dack, 29.
The first series netted her around £350k, then she pocketed another six figures for series two. The upcoming series, Olivia Marries Her Match set to air in August reportedly earned her £200K for just two episodes.
Wes Nelson
(Image: WireImage)
After his time on The X Factor: Celebrity, Wes Nelson signed with Universal Music and became a platinum-selling artist with his debut single See Nobody. He has since surpassed 1 billion global streams.
His TV projects, including Dancing On Ice, The X Factor, Celebrity SAS: Who Dares Wins and The Games, have increased his worth by nearly £200k. Now residing in London, Wes has smartly invested in property, owning several mortgage-free houses.
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Source: Celebrities - dailystar.co.uk
