Reinventing the ‘Theater Kid’ Label With Help From Ariana Grande and Lady Gaga

Ariana Grande used to downplay the fact that she was a theater kid.

Yes, she began her career as a teenager on Broadway in the musical “13” before finding fame on Nickelodeon. But when she first set her sights on international pop stardom, she concealed that side of herself. She adopted a disaffected persona and wore oversize sweatshirts as dresses with thigh-high boots. That version of Grande was acting like a girl who didn’t care. (In 2015, she infamously licked some doughnuts and created a national scandal.)

Now Grande cares a lot. As a star of “Wicked” alongside Cynthia Erivo, she has thrown herself wholeheartedly into the role of Broadway baby, making it clear that she owes as much to Kristin Chenoweth’s coloratura as she does to Mariah Carey’s whistle tones. She has gone out of her way to demonstrate her commitment to “Wicked,” discussing her long-held love for that Stephen Schwartz musical, dying her hair blond, and announcing on Instagram that she had “decided to put a temporary pin in all things that are not ‘Wicked’ for now.” Grande and Erivo have shown up to multiple events wearing their characters’ signature pink and green. They are not just in “Wicked.” They are living and breathing “Wicked.”

Even beyond “Wicked,” this fall’s movie offerings have provided vindication for theater kids everywhere. In addition to Grande and Erivo, a Tony winner for “The Color Purple,” Lady Gaga brought her theater-kid showmanship to Gotham City in “Joker: Folie à Deux.” And two forthcoming art house musicals — “Emilia Pérez,” from the French director Jacques Audiard, and “The End,” from the documentarian Joshua Oppenheimer — embody the theater kid in essence even if they are less Broadway and more Off Broadway in spirit.

The theater kid is also making headway in other areas of entertainment. The pop star Sabrina Carpenter, in her highly kitschy arena tour, comes across as if she’s auditioning for Lola in a revival of “Damn Yankees.” (At a Halloween-themed show in Dallas on Oct. 30, she sang “Hopelessly Devoted to You” in costume as Sandy, Olivia Newton-John’s character from “Grease.”)

Carpenter also briefly appeared on the Great White Way for two performances as Cady Heron in “Mean Girls” before the show was shut down because of Covid. Cady’s bully, Regina George, was played by Renée Rapp, who in recent years has turned to sexy, radio-ready ballads, while reminding us of her past as a winner at the Jimmy Awards, the high school musical theater competition. Rapp reprised the role of Regina in the movie version of the “Mean Girls” musical earlier this year. And then there’s Chappell Roan, who borrows from drag as she sings her peppy queer anthems, but whose preference for elaborate costumes has gotten her labeled a theater kid, too.