J.B. Moore, Producer of Seminal Hip-Hop Records, Dies at 81

J.B. Moore, an advertising man from suburban Long Island who wrote the lyrics to one of rap’s first hits — Kurtis Blow’s 1979 novelty song, “Christmas Rappin’” — and with a partner, Robert Ford, produced that rapper’s albums as he became a breakout star in the early 1980s, died on March 13 in Manhattan. He was 81.

His friend Seth Glassman said the cause of his death, in a nursing home, was pancreatic cancer.

Mr. Moore and Mr. Ford, known as Rocky, were unlikely music impresarios. They met at Billboard magazine in the 1970s, where Mr. Moore was an advertising salesman who wrote occasional jazz reviews, and where Mr. Ford was a reporter and critic and one of the first journalists at a mainstream publication to expose the musical fusion created by DJs and MCs that was then emerging from New York City block parties and Black discos.

Mr. Ford “was a Black guy from the middle of Hollis, Queens,” Mr. Moore recalled in a 2001 oral history for the Museum of Pop Culture in Seattle. “I was a white guy from the North Shore of Long Island.” Still, he said, “our record collections were virtually identical.”

The two friends’ careers took a turn in the late summer of 1979, when Mr. Ford, who had a child on the way, told Mr. Moore of his idea to try to scrape up money with a Christmas song. He was inspired by a Billboard colleague who had written a holiday tune for Perry Como decades earlier and was still getting paid for it.

Mr. Moore liked the idea. “Christmas records are perennials, and therefore you get royalties ad infinitum on them,” he said in the oral history.