Blue Man Group’s Longtime Home Will Stage Off Broadway Dramas

For 34 years, Astor Place Theater, a humble venue in a historic building in Lower Manhattan, was occupied by a single show, Blue Man Group, which spun profits out of performance art.

But Blue Man Group closed its New York production in February, and now another company will take a turn making art in the space: No Guarantees Productions, a venture established in 2017 that has put money into multiple Broadway and West End shows.

“We love the location, and the theater is in fabulous condition,” said Megan O’Keefe, executive vice president of No Guarantees. She said the company hopes to present three to four Off Broadway shows a year at Astor Place, some of which it will produce, and some of which will be projects developed by other producers who would rent the space.

No Guarantees is the latest for-profit company taking over an Off Broadway theater at a time when the commercial Off Broadway sector has been enjoying an unexpected rebound. Another example: Seaview Productions is now operating a Midtown Manhattan venue previously run by the nonprofit Second Stage Theater; the first show at what is now called Studio Seaview is “Angry Alan,” a play starring John Krasinski and currently in previews.

“What we’re seeing more and more is that there are a lot of really beautiful shows that just are never going to attract the audience, and/or support the budget, that you increasingly need to put on a flashy Broadway show,” O’Keefe said. “And that’s why I think we’ve seen a real resurgence of interest and popularity in the commercial Off Broadway space.”