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How Did ‘Dancing With the Stars’ Become a Gen Z Hit? TikTok, Of Course.

After almost 20 years on air, the reality competition series made changes that brought a surge of younger viewers.

The world has changed around “Dancing With the Stars” since the competition series became a hit after its 2005 premiere. Though producers have periodically experimented with casting, canned hosts and tweaked the elimination process, the heart of the show — pairs of professional dancers and celebrities performing weekly and facing elimination based on scores from judges and fan votes — has remained intact.

That formula meant “D.W.T.S.” had an audience with a median age of 63.5 in 2022. But in the past two seasons — after almost 20 years and 500 episodes — the show has grabbed hold of Gen Z viewers through its canny use of TikTok, casting of younger dance pros and the chance virality of “wow moments” from routines.

“We’ve kind of hit this tipping point where now we feed TikTok, TikTok feeds back to us,” said Conrad Green, the showrunner.

Ahead of the Season 33 semifinals, Green and two of the show’s professional dancers, Rylee Arnold, 19, and Witney Carson, 31, explained their parts in making “Dancing With the Stars” a hit with Gen Z.

In 2022, Disney execs removed “Dancing With the Stars” from network TV, making it available only via the Disney+ streaming app, a move aimed at drawing older viewers to the service, which predominantly catered to children from the ages 2 to 17.

@officialdwts The countdown to #DisneyNight is on! Join us in ONE HOUR – 8/7c on ABC and Disney+. 🐭✨ #DWTS ♬ original sound – Dancing with the Stars #DWTS

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Source: Television - nytimes.com


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