Goose Rules the Jam-Band Roost (Sorry, Haters)

A monkey, a giraffe, a pair of goth nuns, a bee holding flowers and an old-timey circus strongman made their way through the crowd last month at Luna Luna, the lost art carnival, in Manhattan.

Fans of the 11-year-old jam band Goose were wise to what they were witnessing. “They’re from the band’s lore,” one explained spying the performers, who had assembled to help announce a new Goose album, “Everything Must Go.” Soon the four members of Goose and a guest saxophonist situated themselves in the center of the crowd of hundreds that fanned out to Jean-Michel Basquiat’s Ferris wheel and Keith Haring’s carousel, and began an hourlong jam.

Creative, intentional, extremely eager to please: The whole thing was very Goose.

A jam band “is like a sitcom,” said Cotter Ellis, Goose’s drummer. “When you watch a show like ‘The Office,’ after a while you feel like you know the characters. That’s how people view us — they feel they’re such a part of the scene that they actually get to know us.”

Ellis, 33, who earlier had strolled anonymously around Luna Luna dressed as a lion, added, “I like that. I don’t want to be seen as better than the crowd. I want it to be seen as, ‘We’re all in this together.’”

“Everything Must Go,” a 14-song set that features major-key tunes with lyrics alternately goofy and uplifting, a prog-y instrumental number and a new single, the Don Henley-inflected “Your Direction,” comes as the group solidifies its status as rock’s biggest “new” jam band. On Thursday, Goose will make its debut at the New Orleans Jazz & Heritage Festival, followed by its first destination festival — Viva el Gonzo, next month in San José del Cabo, Mexico — and a sold-out headlining concert in June at Madison Square Garden, long the site of heralded residencies by the jam great Phish. Together, it all inescapably feels like an anointment.

“Within the community, there’s all this talk of, ‘Who’s coming next?’” said Peter Anspach, Goose’s keyboardist. “You see the lineage of the Grateful Dead, Phish. ‘Well, what’s going to happen after this?’ Is it going to be a pool of bands? Is it going to be, like, one pinnacle band?”