Britney Spears has joined forces with Snapchat to mark the 25th anniversary of her smash-hit album Baby One More Time after deleting her Instagram account yet again.
The pop princess, who dropped the chart-busting album a whopping 25 years ago, is now giving fans a special augmented reality treat. The Britney Spears Merch Lens lets fans try on a new merchandise item, the Spears letterman jacket, while bopping to Baby One More Time in the background.
Fans can also mimic the iconic music video’s shoulder shimmy with a different lens and add tunes and remixes from the album into their Snaps. Britney left fans gobsmacked by deleting her Instagram account, where she regularly posted energetic dance videos.
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The move follows criticism over some of her posts, leaving fans concerned. She even shared a video of herself dancing with knives, sparking worries about her safety.
(Image: Vevo/Britney Spears)
Now, Britney is turning to Snapchat to express herself and celebrate the 25th anniversary of her debut album, …Baby One More Time. Fans who follow her on Snapchat can look forward to behind-the-scenes footage, a trip down memory lane with past performances, and details about merchandise.
Britney’s been teasing us with hints of something exciting! She shared on Snapchat: “Celebrate the 25th anniversary of my debut album, …Baby One More Time, with the new exclusive anniversary collection, available now.”
But for fans hoping for more music, they will be left sorely disappointed. Previously on her now-gone Instagram, Britney said: “I will never return to the music industry!!!
(Image: Britney Spears/Instagram)
“When I write, I write for fun or I write for other people!!! I’ve written over 20 songs for other people the past two years!!! I’m a ghostwriter and I honestly enjoy it that way.”
After sharing the news, she wiped her Twitter clean of the announcements. Fans have since been left worried about the promo news, as her usual posts on social media were much more personal.
* This article was crafted with the help of an AI tool, which speeds up Daily Star’s editorial research. An editor reviewed this content before it was published. You can report any errors to starletters@dailystar.co.uk
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Source: Celebrities - dailystar.co.uk
