Good Morning Britain host Piers Morgan took a swipe at rival BBC Breakfast this morning.
Susanna Reid’s co-host labelled the BBC show – hosted by Dan Walker, Louise Michin and Naga Munchetty “boring”.
Piers said to his ITV viewers that he was glad to be their “bit of fun”.
He made the comments after GMB received their highest ever ratings on Monday.
Piers told the audience: “A lot of people have been attacking us recently, a lot of people saying you’ve all gone off the boil… nobody wants to watch your rubbish.
Piers called rival show BBC Breakfast ‘boring’ today (Image: ITV)
“Well on Monday, just FYI, we had our highest ever ratings, we had our biggest audience share – 27.5%.
“At certain points of that show on Monday, we had a 35% share which is the closest we’ve ever been to that other show and we are baring down on them bit by bit.”
He added: “So my message to the haters is you keep on hating because the more you hate us, the more you tune in.
The show is hosted by Dan Walker, Louise Michin and Naga Munchetty (Image: BBC)
“Welcome to everyone who’s joined us, especially those who’ve come from BBC Breakfast, bored out of their brains and come for a bit of fun. We are your little fun palace.”
This isn’t the first time Piers has hit out at his rivals.
The star is often having Twitter battles with BBC’s Dan with the pair going back and forth with each other online.
Eek, it looks like this breakfast battle is certainly heating up.
Good Morning Britain airs weekdays on ITV at 6am
Source: Celebrities - dailystar.co.uk
