BBC Breakfast fans all had the same complaint just minutes into the morning programme as Jon Kay and Sally Nugent delved into the “dynamic pricing” drama following the Oasis ticket release shenanigans over the weekend.
The Government are gearing up for a deep dive into the use of “dynamic pricing” following the “depressing” sky-high cost of tickets to catch Liam and Noel Gallagher live on stage next year.
A consultation into ticket resale websites had already been announced by the government, and will start in the autumn. But after Oasis fans criticised ticket sellers for raising prices as they queued for hours online the government also confirmed it would look into the controversial practice.
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Dynamic pricing got under fans’ skin on Ticketmaster, where original prices for the epic reunion gig soared from £135 to eye-watering heights of over £350 thanks to demand-based pricing prompting quite the backlash after Saturday’s (August 30) sale launch.
Culture Secretary Lisa Nandy is on a mission to squash “rip-off resales” and make sure ticket sales are on the level when it comes to pricing, reports the Express.
One disgruntled fan raged on X, the social media platform previously known as Twitter: “Oh ffs #bbcbreakfast! Bloody Oasis again! ! We get it – people have been ripped off because they are stupid enough to pay silly prices! Move on!”
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Another vented: “#bbcbreakfast And here we go again, b****y Oasis tickets WE DON’T GIVE A S**T! Please stop it, for the love of God.” Chiming in, a third declared: “Give over now with the oasis tickets jesus wept #BBCBreakfast.” Lucy Powell, leader of the House of Commons, was among those who fell victim to dynamic pricing over the weekend. She ended up paying more than double the original quoted cost for a ticket to an Oasis concert.
Speaking to BBC Radio 5 Live, she admitted that she wasn’t a fan of surge pricing, but acknowledged that “it is the market and how it operates”. However, not all fans were as understanding.
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Jamie Moore expressed his disappointment, stating he had never felt “so let down by a website” in his life. Schellion Horn, a competition economist at accounting firm Grant Thornton, explained on the BBC’s Today programme that dynamic pricing is about setting the price based on supply and demand.
This means that as the demand for tickets increases, so does the price. Ms Horn suggested that there was a “realisation that actually the tickets were under priced” when they first went on sale on Saturday, given the high number of people queuing online.
She added that people were “clearly willing to pay prices of £300-400”, otherwise they wouldn’t have parted with their money. However, she pointed out that the issue was the lack of transparency, as people were not aware that dynamic pricing was in operation.
Ticketmaster has responded by saying that it does not set the prices and that it is the “event organiser” who “has priced these tickets according to their market value”. Oasis and the band’s promoter have yet to respond to these claims.
BBC Breakfast airs daily on BBC One at 6am
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Source: Celebrities - dailystar.co.uk
