The ban on FKA Twigs’ iconic Calvin Klein advert has been revoked.
The fashion house’s campaign featured the singer totally naked under a denim shirt that covered one shoulder and slipped off the other. FKA’s modesty was barely covered which reportedly caused uproar, however the UK’s Advertising Standards Authority has decided to lift a ban put on the picture.
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The ASA has said that after “careful thought,” the organisation has deemed the image “not sexually explicit” and that the advert “presented FKA Twigs as confident and in control” which therefore deemed her “not objectified”.
(Image: PA)
Originally, the ASA had said that the Calvin Klein advert showed the star as a “stereotypical sexual object” and also called it “irresponsible and likely to cause serious offence”. A ban was placed on the image after just two people complained and claimed that the picture sexualised Twigs.
It is believed that the problem stemmed from her lack of clothing as the denim shirt – the only garment featured in the fashion house’s advert – showed a lot of skin. Most of Twigs’ breast, buttock, stomach and legs are clearly visible in the advert which featured the tagline: “Calvins or nothing”.
(Image: Gareth Cattermole/Getty Images)
ASA justified the ban by saying that the advert “used nudity and centred on FKA Twigs’ physical features rather than the clothing”. They also stated that the “image’s composition placed viewers’ focus on the model’s body rather than on the clothing being advertised”.
(Image: Jed Cullen/Dave Benett/Getty Ima)
The songstress spoke out on the ban and took to Instagram to release a statement, in which she branded the decision a “double standard”. She said: “I do not see the ‘stereotypical sexual object’ that they have labelled me. I see a beautiful, strong woman of colour whose incredible body has overcome more pain than you can imagine.”
The Bear actor Jeremy Allen White’s Calvin Klein campaign, which featured the star stripping down to just his boxers, was released shortly before Twigs’ own advert. She appeared to reference this in her statement: “In light of reviewing other campaigns past and current of this nature, I can’t help but feel there are some double standards here.”
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Source: Celebrities - dailystar.co.uk
