‘The Blair Witch Project’ Brings Up a Riddle That Looms 25 Years Later

“In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland while shooting a documentary. A year later their footage was found.”

Audiences packed elbow-to-elbow into theaters in the summer of 1999 saw that shaky white text on a black background during the first moments of “The Blair Witch Project.” What followed was 80 or so minutes of growing dread as three 20-somethings — Josh, Heather and Mike — tried to uncover the truth behind the legend of a supernatural entity called the Blair Witch. It does not end well for the trio.

Initially shot for just $35,000, “The Blair Witch Project” grossed almost $250 million, then a record for an indie film. It became a pop culture phenomenon, one that foretold the found-footage horror boom and left one uneasy question hovering over moviegoers: “Is this real?” It’s an existential riddle that looms larger than ever 25 years later, compelling us to apply that exact question to nearly every image, sound or nugget of information we encounter.

Back then, creating that air of uncertainty took some strategic work by the directors, Daniel Myrick and Eduardo Sanchez. Marketed as a documentary, promotional materials included missing posters for its largely unknown lead actors — Joshua Leonard; Heather Donahue, now known as Rei Hance; and Michael C. Williams — who had to keep ultralow profiles in the lead-up to the film’s release.

A separate faux documentary called “The Curse of the Blair Witch,” which aired on cable TV shortly before the film’s premiere, had an eerily convincing true-crime approach: It incorporated candid-seeming photos of the characters including childhood snapshots, as well as fake newspaper articles and interviews with actors posing as Heather’s film professor and Josh’s girlfriend, among others, to round out the alternate reality.