Cash Cobain Is Changing the Sound of Drill

Drill music hasn’t always been this fun. The subgenre’s ominous beats and menacing lyrics infiltrated mainstream hip-hop over a decade ago, but its ascendant stars have been stalled by violence, police surveillance and the flattening effect of at-home copycats. Cash Cobain, the 26-year-old breakout rapper and producer from the Bronx, is helping to raise its trajectory. With lusty rhymes and unorthodox samples, he’s become a central figure of “sexy drill,” a more lascivious offshoot, and one that has tilted the sound of rap nationally.

En route to a Coney Island performance in early August, sitting in the passenger seat of a new Mercedes sedan, Cobain rapped along to “Rump Punch,” a song from his upcoming album, as it oozed through the speakers. In between doo-wop-esque lines of flattery for a paramour (“When it comes to pretty, you the pinnacle”), the track sandwiches a hilariously profane offer of oral sex between dreamy keys and a simple repeated drumstick clack.

When people hear his music, he explained, “everyone should feel that, feel like they can’t control their body. Their body just gotta dance because the music is so sexy.”

It’s a sound that has caught the ears of the melodically inclined hornballs that constitute rap’s upper reaches, perhaps best defined by the 2022 moment when Frank Ocean debuted a gold and diamond-studded sex toy for his jewelry line and used a Cobain track to soundtrack the introductory Instagram post. But the lusty stamp that counts most came when Lil Yachty passed along several Cobain beats to Drake, who barely tweaked one for “Calling for You,” a single that reached No. 5 on the Billboard Hot 100. In the past year, Cobain has rapped on tracks he produced for PinkPantheress and Central Cee, Don Toliver and J. Cole.

By the time Cobain was set for a New York City victory lap, a show in April called Slizzy Fest, demand was such that police preemptively shut it down for overcrowding. (Fans got wind that Drake might attend.) Cobain led fans to Union Square and held an open-air show, rapping along to music boosted by a Bluetooth speaker. Born Cashmere Small (yes, his stage name nods to the late Nirvana frontman), Cobain is now on a national tour supporting Ice Spice, the reigning queen of “pop drill” and his collaborator on the remix of “Fisherrr,” a single that has steadily crept East to West across airwaves since its release in February. The song and the tour are a conjoining of drill’s sonic offspring, each taking the sound past its hyperlocal roots. His new album, “Play Cash Cobain,” is set to arrive Friday with cover art by Drake, and it both trades in Cobain’s usual tropes and offers a bunch of groovable swerves.