Good Morning Britain host Rob Rinder was forced to halt the ITV morning show in its tracks on Friday as he issued a breaking news announcement to viewers
Good Morning Britain’s Rob Rinder brought the ITV morning show to a standstill to deliver a breaking news announcement.
During Friday’s (February 14) episode, Rob, 46, and co-host Charlotte Hawkins, 49, were presenting the day’s headlines when one particular segment caught everyone’s attention.
Rob interrupted the programme to share that The Competition and Markets Authority (CMA) had found parents could save up to £300 annually by switching to cheaper brands offering the same nutritional benefits as more expensive ones. They discovered that some brands cost more than people’s weekly benefits, causing some parents to skip meals to afford them.
The CMA has suggested major changes, including the NHS having its own non-brand baby formula or existing products being supplied in non-branded containers in hospitals to minimise brand influence.
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Addressing the viewers, Rob declared: “Welcome back The Competition and Markets Authority (CMA) outline recommendations that can help save parents £300 a year on infant formula milk.”
Following this, they were joined by CMA chief executive Sarah Cardell, who offered her advice to parents.
Via video link, she advised: “My advice to new parents is trust the advice from the NHS,” reports the Manchester Evening News.
She went on to say: “All the formula products will meet the nutritional needs of your baby and you can afford to go for the cheaper product if that is the better product if that is the better one for your budget. You’re still doing the best for your baby and saving money for yourself at the same time.”
Charlotte then spilled the beans: “They are also calling for parents to be able to vouchers and loyalty points to purchase baby formula.”
The CMA has previously reported a 25% increase in prices over the past two years, with just three companies – Nestle, Kendamil and Danone – controlling 90% of the market. The watchdog had figured out that the lack of manufacturers meant there was no incentive to compete on prices, which meant additional factory costs had been passed on “quickly” and in full to shoppers.
Source: Celebrities - dailystar.co.uk
