EXCLUSIVE: Daily Star were invited to Jeremy Clarkson’s VIP Summer Party to watch the first ever preview of his controversial and very explicit Hawkstone lager TV advert
Jeremy Clarkson “doesn’t understand” why his explicit Hawkstone advert has been banned.
At Hawkstone’s VIP Summer Party, hosted at Clarkson’s pub The Farmer’s Dog, the TV presenter-turned-beer enthusiast took to the stage to address the crowd and said: “Thank you so much for backing us. We’re going from strength to strength at the moment. So much so that we decided a few months ago that we should make a television commercial.”
“A Hawkstone TV commercial, which we can show in the middle of something like Who Wants to be a Millionaire so that even in the ad breaks you won’t be deprived of me!”
Jeremy then poked some fun at his expletive-ridden project: “Sadly, we made it at great expense, great difficulty and it has been banned. Nobody will show it. We’re told by the Advertising Standards Authority that it doesn’t meet their high standards.”
“Well, I’m going to show it to you now and let’s see if you can see what the problem is that these people have.”
Onlookers watched in disbelief and laughter erupted from the crowd as they watched the advert on a large screen, which featured a choir of farmers singing: “F*** me, it’s good,” in angelic tones.
Once the side-splitting advert was over Jeremy jokingly asked the crowd: “Can you see what these people are on about? That’s going to become a social media sensation, I imagine.”
He then introduced the choir to the stage and said: “Every single person standing before you is an actual, bonafide farmer who can sing and a lot of them, as you might guess, are from Wales.”
Once the Hawkstone Choir finished performing a grateful Clarkson praised: “Absolutely fantastic, raise the roof everybody – the Hawkstone Choir! Thank you so much. Thank you, you’re really brilliant. You really are. Stunned me!”
As a kind gesture for businesses that stock Jeremy’s Hawkstone lager, the former Top Gear star told the crowd that by using clever AI tools Hawkstone can “tailor each song to their pub” for them to “use on their own website, social media accounts and so on.”
Have you joined Threads? Follow Daily Star to keep up to date on all things showbiz here
Want all the biggest Showbiz and TV news straight to your inbox? Sign up for our free Daily Star Showbiz newsletter
Source: Celebrities - dailystar.co.uk
